What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. 

Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster. 

Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.

Topics discussed in this episode:  

• Why 90% of consumers leave slow-loading websites
• How e-commerce sites average 60 third-party apps that hurt performance
• What real user monitoring shows versus office testing
• Why third-party apps cause 75% of page load time and 70% of performance issues
• How proper sequencing works like an orchestra instead of a school band
• What 6-12% conversion rate improvements look like with speed optimization
• Why the 3-second rule varies by brand type and product
• How Perry Ellis got 15% conversion lift from 37% speed improvement
• What $5-10 million revenue businesses should prioritize for quick wins
• Why site speed optimization offers the best ROI with payback in weeks

Links & Resources 

Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

Get access to more free resources by visiting the show notes at
https://tinyurl.com/tz65hvd4

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Transcript

[00:00:00] With the App Store. I mean, it is just phenomenal how easy it's right and, and I'm very excited having something in the app store, but when I think about it from the merchant side, it's like you can try something new with a click of a button. Right. Well, that's great. Then how well does it perform with everything else you have on the site?[00:00:20] 

Hello, welcome to another episode of the E-Commerce Coffee Break podcast. Did you know that 90% of consumers will leave a site if it's not loading quick enough? So in a nutshell, shoppers won't wait for your website. Site speed, obviously very important. That's a [00:00:40] topic of today and with me on the show today.

I have Darin Archer. He's the Vice President of Product strategy@utah.com. That's YO double T, double a.com. They're the market leader in site speed performance. Darin Drive Toyota's product strategy, expanding web performance to optimize digital experience for speed and commercial success [00:01:00] with experience at Gap.

Adobe. Intel IBM and Accenture. He's a transformative leader and he's also a Lummi of the University of Montana. So let's welcome Darin to the show. Hi, how are you today? Hey, thank you very much cla for having me. I'm excited Maria. I'm very excited to talk about side speed. Um, it's for a lot of merchants, a bit of [00:01:20] afterthought and it's so important.

So tell me why is side speed important? Well, you know what's interesting? If you think about the history of the web, we started particularly, and I'll keep it framed on eCommerce, we started with pretty static websites, right? And so how the site's loaded, we had a basic concept of, hey, let's start to [00:01:40] cache.

The web experience for users closer to where they're actually requesting it, whether it's at home or their office, et cetera. And that kind of got us through Web 1.0, if you will. And then there was that explosion of the user-generated content. And websites become a lot more personalized and and more importantly, e-commerce sites are so dynamic, right?

Because so much of [00:02:00] what loads for that customer experience is based on the behavior of the customer. Have they been there before? What browsers are they using? Where are they at in the world? Things like that. And so over time. Our e-commerce storefronts have become kind of like our garages or our closets and we start adding lots to them.

Sometimes it's great capabilities from third [00:02:20] parties. Other times it's little free things that we've, uh, found, you know, developers found and added to try to make maybe some cool, you know, carousel on a homepage, et cetera. All this starts to add up to having impacts on what that customer experience is and how fast it loads.

And, you know, what we see is a lot of consumers, and I think you and I as well, and, and everyone listening. [00:02:40] There's, there's moments where we actually sit down to go shopping, so to speak, right? Whether it's on our phone or, or a laptop or whatever, or out in the physical world. And then there are moments where we're kind of casually in and out of that.

And if you don't really have that, that site performance styled in, then oftentimes a lot of those folks are just, you know, balancing and go onto the next activity or [00:03:00] task that they could be, uh, focused on. So that's really where I see, uh, you know, an interesting change now is that. There's a lot more competition out there for customers, you know, the consumer attention, and we've, we've been really good as an industry of, of finding ways to kind of move beyond just what the e-commerce [00:03:20] platforms give us outta the box and add some very, very cool things from, from many companies, sometimes built, uh, our own, by our own teams to create that real fit for purpose, that rich, that rich customer experience, you know, whether it's product recommendations or personalization capabilities, et cetera.

But they all come with a little bit of attacks on the site, right? And so that's, that's really where [00:03:40] the opportunity is. Yeah, I think a good point that you mentioned there, more features have a, or might have an impact on the speed. And obviously no one wants to wait. Um, everyone is already annoyed if a site is loading a little bit slower than you probably, I.

The user experience is just not good there. Now, in a big companies like Amazon, they spend a ton of money [00:04:00] in speed optimization. I mean, if it's slower than three seconds, I think you'll, you're losing out there. Uh, tell me a little bit about. The advantages of um, or going through a speed optimization process, because a lot of versions, obviously, they test on their office with a fast internet connection in their browser, and I have heard that [00:04:20] more than once, and I say, well, everything looks fine.

It's loading fast on desktop. What's the problem? What's the problem there first? First thing there is I say, try turning your wifi off on your phone and going to your own store and then see how it loads on your cellular connection, right? Because the reality is most are traffic. And most of our customers on the Shopify stores, most of the [00:04:40] traffic is, uh, mobile.

And most of conversions nowadays, uh, depending on the brand, are actually increasingly mobile. So a lot of times that viewpoint isn't, um, isn't accurate, right? So that's, I think step one is, is do you have a tool in place that will allow you to know what your customer experience really is? [00:05:00] A lot of, uh, our customers have come to us because, you know, Shopify does a great job giving you a lot outta the box.

And then there's other free analytics tools in the digital analytics side like Google Analytics. But they've all been, they've all grown up, uh, and evolved to show you how the performance of the website is in the sense of like the commercial [00:05:20] performance or how many, how many people came to the site and did they add to cart and what products did they look at and did they check out, et cetera.

But they haven't told you. Did the page load in a timeframe that was, you know, relevant to that consumer on the other end, and did all of the components of that customer experience that you're often paying for, right, with maybe third party apps, [00:05:40] et cetera, did everything actually load, get orchestrated and come together to have that really compelling experience?

And so that's the first foundational element, right, is. Putting in what we call real user monitoring. So not synthetic tests, which can be, you know, example like that. Or using a lighthouse score, even the, the Shopify performance score built [00:06:00] into the tools. Right? But really looking at, in aggregate all of your shoppers.

How are they hitting the site? How many of 'em are, are getting a homepage this loading in three seconds or less? Right? Is it the majority or not? What's, what's really interesting, so that what we've done is we've, we've got about. 2000 sites, um, running Yoda today. Some of them [00:06:20] leveraging our free analytics tools, uh, and some of them leveraging us for full optimization to accelerate the site.

But, uh, you know, the, the loading of that page is actually the culmination of your themes, right? Your, the templates that you've either taken or customized from your Shopify store, as well as all the third party apps that you've added, and what [00:06:40] we see on the, the Shopify customers that we work with.

Believe it or not, on average, there's almost 63rd party apps added to their site experience. So when you think about that, right? Even if you've picked one of the greatest themes out there, one of the most performant themes, and you had maybe whether it was in-house developers or really great [00:07:00] agency supporting you, they might have created, uh, a, a, just a beautiful high performing website, both mobile desktop, but then you still have.

All these other development teams that you don't really think about and it's from these third party apps, and sometimes they're beacons for analytics or you know, ad tech and, and things of that nature. But more often it's things [00:07:20] that you've added to create a more compelling customer experience, right?

Whether it's those product recommendations, uh, you know, various personalization tools, something that may be. Put your products together in, in certain ways, uh, you know, and all of those begin to add up. And that's the piece that, that a lot of, uh, a lot of companies miss. And so where, where [00:07:40] we come in is we've really been purpose built for this era where we saw a trend early on with e-commerce, particularly as the tag manager was introduced, the tag manager kind of came out and it made it real easy for marketers.

To, uh, you know, deploy almost anything. And then you look at the innovation from [00:08:00] Shopify with the App store. I mean, it is just phenomenal how easy it's right. And, and I'm very excited having something in the app store, but when I think about it from the merchant side, it's like you can try something new with a click of a button.

Right. Well, that's great. But then how well does it perform with everything else you have on the site? And is, is everything [00:08:20] working together and is it loading in the right way? And in some cases does even have the commercial cumulative positive effect that you were hoping for. So where Yoda kind of came to be was early days starting off working at at the Edge and really focused on accelerating that, um, that content to the customer, to the browser.

And we still have a lot of great [00:08:40] capability there. But then it was also looking at what's happening with all these third party apps and, and the website itself, and how can we make it. Uh, come together like an orchestra instead of like maybe a high school band falling out of a school bus. And, and that's really the difference between sites that are, you know, using Yoda or not.

I [00:09:00] think a important part that you mentioned there is that. There are still a lot of factors that can slow down your side. I think Shopify sort of miscommunicated when, um, online shopping 2.0 came out that the problem that they had in the past. You install an app, you de-install an app, and there's junk code leftover, which will slow your side.

That problem is [00:09:20] solved. Does not solve the problem that the third party supplier still might be slow. Now, once you have your, um. Reports, your analytics, your overview. What would be the next step then? So I, I figure out something is not working well. So as a merchant, not as a developer, as a merchant, what should be [00:09:40] the next step?

Well, you know, even on that first part, uh, it's interesting because while that cleanup part has been improved. There are still a lot of merchants that get things onto their site through various other methods, right? It could be a developer that's putting something in at the source code level, right?

Building into the template. And you have that even [00:10:00] increasingly as some try to do, you know, their own storefronts as well, right? In that kind of headless fashion. But, uh, and then some are using the tag managers to deploy things too. So one of the first things we can do for companies is we, we can give them that audit.

Like, do you really know what's running on your site? And not only what's running, but is it running everywhere that you want it to run? [00:10:20] For example, you may have chosen something to only be on the homepage, but did it end up like scattered throughout every page because it got pushed out as part of the whole theme.

So we can first give that audit and actually show here are all the third parties and even first part things, things that you've been added that you may or may not know that we're running. And we give that inventory and some [00:10:40] ongoing governance so that you actually know what's going. And oftentimes there are surprises where they think that that's not supposed to be there.

You know, like we took that off months ago, we thought we did, and it's like, well, it's still on these pages, you just didn't know it. Right? Um, so there's that, that foundational element. And then the next step is moving into optimization. So really that's where we start to focus [00:11:00] next, is like, okay, how can we.

Orchestrate that experience to be a lot faster, a lot better. And you know, I made the, the joke about, you know, the difference between the sound of, uh, uh, a great orchestra with a great orchestra conductor versus, you know, some kids falling off a bus. But that's partly what we do as well, is when, when a site is optimized by Yoda, [00:11:20] when that customer is hitting their, you know, the Shopify store.

We are right there helping to make sure that kind of everything is loading in a, in a certain way. You know, one analogy we've used is it can be kind of like a, like a nightclub or something. You know, imagine opening a nightclub if you have all of your VIP guests go first. Knock it at the door before [00:11:40] staff is there.

You've even opened up, you're gonna have a mess, right? You gotta get your employees in first. Get the place cleaned up. Bartenders are there, you know, and, and even some of your staff, right? Well, that may be some of your key analytics engines, beacons, things like that, that may be needed, um, for something to, to report out.

Or it might even be like your personalization engines, right? [00:12:00] Um, making sure that you're gonna have, uh, best report and then it's about knowing what to sequence. And where to load, um, each individual third party app. You know, if you're trying to get someone off a campaign, maybe they're coming in from an ad you bot on Facebook or, or something you're doing on TikTok and you are driving 'em to a landing page or, or a product listing page.[00:12:20] 

You know, do you need everything loading there or, or do you want everything loading up front before even your product information is loaded for that campaign? So a lot of we do is optimize how things load, uh, and can sequence things in a way that makes it a lot faster while also making sure it works. A lot of times, um, companies that get into this [00:12:40] bloated state where they have too much stuff running on their site and they know it's a performance problem, the first instinct is to have a developer.

Either one, the in-house or, or maybe an agency partner just start deferring things. Well, let's load the basic store template and then we'll load all the third parties. And it's like, okay. But again, you purchased something to create that personalized [00:13:00] experience. And if the page is loading before the personalization engine gets to run and, and, and taking advantage, you know, in a consideration, my purchase history or inventory or things like my location.

Then you're not creating the customer experience you want. And so that's really where we step in and try to solve it to make sure you can kinda have your cake and eat it too. [00:13:20] [00:13:40] [00:14:00] Yeah, makes perfect sense. Now, optimization side speed optimization is not only about usability, it's also about conversion rates, because that's what, at the end of the day, that's what you want.

Can you give me some examples on numbers on how the impacts can be? Yeah. It's, it's, it's, uh, fairly surprising. [00:14:20] Um, and, you know, I've been in the eCommerce space for. Uh, over 20 years now in different, different capacities. Uh, I've had roles where I've been, like some of your guests in an operator role, uh, on an eCommerce team I've been in, in cases where I've been on the agency side or si.

Uh, and, you know, building experiences and then also in roles like to this where I'm trying to bring solutions to market [00:14:40] for, for e-commerce, uh, leaders. And the thing that really surprised me is how big this problem. And how much it adds up to the impact on your revenue. 'cause if you step back and just think from a traditionally e-commerce, uh, metrics that we look at, right?

You of course start with your traffic. That's your denominator. And you think about how am I [00:15:00] gonna get traffic? I've got, you know, organic traffic that I'm going to try to inspire. I've also got paid traffic and, and social, et cetera. And then once I get that traffic there, I'm trying to have it be productive, right?

Not bounce out. I want folks to get to know my brand, get to know my products, add something to cart, go through an order checkout and [00:15:20] have, you know, a traditional conversion and, and increase that overall revenue per session. Uh, a visitor of the website. But when you have so many other things kind of stepping in front of that customer experience, sometimes it can actually, uh, impact it quite a bit.

On, on average it is, uh, those third parties are about [00:15:40] 75% of the page load time. So as you can imagine, if it's that great, uh, a proportion of it, it's gonna have a pretty big impact to your conversion rates too. And we, we have seen, you know, oftentimes conversion rate lifts of, uh, you know, six to 12% with just some slight adjustments there, [00:16:00] uh, to how to, how things load because they have such a, a big draw on it.

And in other times, uh, you know, it's much bigger. 70% of performance issues are actually typically. These third party components, a lot of folks think it's the code that they own and that, you know, whether the theme or uh, or some templates that they've used or, or they've modified, et cetera. But it's [00:16:20] actually, uh, the vast majority of these third parties.

And so once we get that really humming, then you can really start to drive some lifts, uh, in the conversion. And we actually look at conversion in a few different ways. 'cause we can model it out over. What happens at different, uh, time intervals? 'cause you know, on the [00:16:40] one hand, you, within e-commerce teams, you often have, uh, the age old sales versus marketing, right?

The e-commerce person's, you know, focused on their conversion metric, marketing's trying to get traffic to the site, et cetera. And, uh, then they're all pointing each other while they're on more sales. But, uh, in, in that, you know, a lot of it is [00:17:00] figuring out, okay. How are we going to create these experiences, but get it loaded and get them through.

And so we can do things that also, you know, turns things off and, and, uh, make it so that, you know, maybe on the cart page not everything is firing that needs to, you know, be firing on, uh, a campaign, landing page, for example. So there's a lot that can [00:17:20] be done there, but what's interesting is the, how long a brand has changes.

So we talk about kind of the mythical three second rule in, in the industry. Uh, and it's definitely well supported by a lot of data, but it's not for every brand. So what I would also offer, you know, for the marketing folks [00:17:40] listening in, uh, 'cause I've had these debates, uh, many times with, with, uh, folks at both sides.

You know, there is that kind of, that give and take of, well I want really. Compelling homepage. I want it to be, you know, exceptionally beautiful, et cetera. Right. Uh, and so maybe you want videos running. You've got the [00:18:00] really big, uh, imagery, you know, hero marquees that are full page things, right? Uh, and I've had, I've had CMOs that have, that have chased those dreams that I've had.

Others that are, have kind of pretty lean, uh, commerce experiences that you can tell the sales person won over on the design, right? But there are ways to doing both. It does actually [00:18:20] depend on your customer. And so if you think about the products that you might sell, if you've got a high consideration product, well then you're gonna want more storytelling.

You're gonna want a richer experience because you've gotta get them through that consideration phase. And so what we show in our data is actually that conversion rates will change by brands and by segments and what you bring to market. [00:18:40] So for example. You know, a brand like a, that's selling a high consideration product but is a, you know, maybe like a luxury brand or something, their customers might actually give them four to five seconds on average before the bounce rates really start to spike.

Now, on the other hand, if you are a merchant that [00:19:00] is mostly selling a product that is purchasable elsewhere, like maybe Amazon or other retailers. You get a much smaller window of forgiveness for that site speed in your conversion zone to really optimize that, that those sales might be at two seconds.

Uh, and so that's, that's [00:19:20] another thing that we work on is brand to brand, depending on how you go to market, what your customer relationship is, you know, uh, what, what needs to be optimized for that. I think there's a lot of very valuable advice in there, and it shows you that you're in the business for a long time.

A very similar experience on my side. So for our listeners, listen to [00:19:40] this twice. There is a lot of gold nuggets in there when you look at your own side. Um. If you're a marketing or a salesperson there, there's a lot of truths in there. Um, now obviously to come up to conclusions there, you need to have a bit of data.

What's the, um, amount of data you need before you really can make a, a good, um, [00:20:00] result or give a good advice on what to optimize? Yeah, that is always the, the hardest challenge, and it really, as you know, depends on the traffic to the site and order so. What we try to do, you know, is really customize to each merchant.

Uh, and, and they usually know their customer and their traffic, but we try to [00:20:20] always help make a data-driven decision here. That's, that's really our, our model, um, for, for optimizing digital experience, not only what part we may play a role in, but anything else going on out there? So it, it can really range depending on obviously traffic and order volumes.

But one of the ways we go into this is we, we, you know, offer pilots to, to customers to [00:20:40] see what optimized with Yoda is, like, what the results are against Unoptimized, and we can feed that data back into like Google Analytics real other places. So it can be a very data-driven decision. Um, a lot of times that only takes a couple weeks to hit something that would be known in the industry as like statistically significant, right?

[00:21:00] Um, some companies maybe on the smaller side could even be large revenue, uh, brands, but maybe they have big cycles in their, in the calendar year of when they have lots of sales, whatnot. Depending on the order volume, it might take a few weeks, might even take a month. Um, and then with some of those customers, a lot of we do is, it's pretty obvious how big a [00:21:20] lift, uh, the, the performance is when you have, when you have us optimizing those pages.

'cause we can actually show immediately with the analytics data that, hey. This page is now loading 30, 40% faster. And that's, those were our low averages. That's like our median. Um, we have a lot of sites that will, um, you know, again, as you know, it can [00:21:40] come back to how well will those templates design and the themes working, et cetera.

But it could be as high as like 60%. And so then we have to, to make the argument, especially in this kind of economy, right, of everyone's trying to figure out like, all right, what should I really be adding right now that's gonna take advantage of my organic traffic and, and hopefully produce a different result?

So we can give some, uh, [00:22:00] some, uh, you know, trials there. We can also just back into it later, uh, and, you know, make some commitments on the SLA front, et cetera. But usually the, the model is to let, let let the merchant try it out and see it, see the performance, and then we will show a continuous impact. And then throughout the relationship with our customers, we do, uh, usually about a 99 [00:22:20] 1 or 90 10 split, where we continuously show.

Hey, here is customers that were to your site that got the fast experience optimized. And then you can look at things like, here was the conversion rate and the revenue processions and all that. And then here are customers that weren't. Uh, and so there's that continuous proof point, which is a big part of, uh, our [00:22:40] relationship with our customers.

What I like on Yotta is that it really integrates with Shopify, so it's a site speed performance tool that really works within Shopify with the data coming through there. And I think, I haven't heard about anyone else doing that. I think it's a, it's a huge benefit on using this. Now who's your perfect customer?

Who should use it? So, [00:23:00] you know, ultimately it's a brand that has some good sales. It's going through, you know, the, their site. So we are looking at more companies that are doing, you know. 5, 10, 10 plus million online sales revenue, their GMV. Um, but it also can be companies that might have larger revenue outside in their, but their site may [00:23:20] not be a primary channel from a revenue perspective, but it's important for them that it has a great customer experience.

We see that a lot with brands where they may sell through traditional retail channels, uh, or your brand manufacturers, but then the site is truly important to them because they're okay if someone's standing, you know, in a Lowe's and buys that, that, uh. [00:23:40] Barbecue, but they definitely, if that consumer's hitting their website and looking at their product detail page to get more information, whether or not they convert on that page or not, they want, um, that there.

So we can support both those. But it's in that kind of 10 million and above GMV, uh, and uh, from below there we have a great app store offering and the free analytics as well. [00:24:00] Sounds great. How does the onboarding process work? It's really fast, so. That is also, I think, you know, one of the, the blessings and the curses as we've described of Shopify and how easy it is to get something deployed.

We're in that bucket. We can, you know, click some buttons in the app store and, and we get deployed, uh, and we can work with the team to [00:24:20] get, uh, deployed, uh, at the source as well, you know, with a developer. But we're ultimately just a single JavaScript tag, and then we can bring a lot of this capability to life.

So. Usually it's, it's minutes, minutes and, and hours, and we're set up and running and optimizing. It takes a lot longer though, to get through the cycle of the decision making to do should I turn it on or [00:24:40] not? And, you know, getting, uh, contracts at NDA side. But the nice thing is it's fast. So, um, you know, if you've got folks out there that are thinking about their back to school, you know, prepping for holiday, uh, we've had, we've had a lot of companies, believe it or not, even right up to peak.

Where they realize, you know, they worked all summer, they [00:25:00] deployed some new experience, maybe a new theme, uh, changed the homepage, whatever it was, and it's, you know, not performing. And we can quickly turn on for them and give them a little bit of a boost, uh, which is nice. 'cause I think if, you know, if you're eCommerce leader right now and someone can give you a, a, a five plus percent conversion lift with flipping a switch, you know, that, [00:25:20] um, that really adds up.

Right. And we've had some, some big stories in that way. You know, uh, one of our. Larger Shopify customers per Ellis. They achieved a 15% lift in conversion when they turned us on. And that was from a 37% improvement in site speed after their, after they turned us on. And we've had, uh, you know, a number of companies in that [00:25:40] kind of same boat where those, uh, mean it's fast implement.

One, one customer said it was, you know, the best bang for their buck at one of our employee, um, kickoff meetings, uh, this year. And they were like, we were fighting themes and. Template changes for, for over a year trying to hone the performance. And if we just knew all we had to do was flip a switch, we would've done that a long time ago.

[00:26:00] But, you know, there's a combination of both, right? Getting the third parties figured out, and then also leveraging, uh, analytics tools like us to also see where else you can draw and improve from in those, in those templates. I think site speech performance, uh, optimization is one of the lowest hanging fruits that you can go to to improve your [00:26:20] conversions there, especially right now.

I mean, if you think about the cost of advertising, right, and the return on ad spend is dropped, uh, everyone's trying to figure out what, how do I make my organic traffic perform better? Uh, and uh, I think this is a great area to focus on is, is start sitting down and huddling around site performance.[00:26:40] 

Through. Give a bit of an overview about the pricing. How do you charge for the service? So we charge, uh, based on page views 'cause we're a little bit like a utility, uh, you know, electricity service kind of thing where we've gotta run some activity on, on every one of those page views. Um, but it's, uh. But we have a couple different ways to, to tier [00:27:00] that out.

Uh, but it's, it's basically just on page views. It's pretty simple, uh, rating algorithm. And then, you know, you can, again, we, we will show that performance lift and usually we have payback periods that are usually measured weeks, which is pretty nice. Um, you know, months, uh, at, at worst. So that's kind of the, the fun part.

As, as I, as you know, I shared with [00:27:20] you earlier, like one of the. You know, I'm very excited about what we do. 'cause we, we've got one of those products where it does what, what we say it does, and we can, we can bring you on the journey and you can, uh, you know, get your business really optimized real fast.

But it's, it's reaching out and catching folks and letting them know that, hey, a site performance is, is important, right? Let's get it [00:27:40] prioritized. Let's get it on the project list. Um, and then b, there's some quick win areas that you can actually take advantage of right now to, to help out. Yeah, and I think right now is the best time to start so that you're already in Q4.

Where can people find out more about Joda? Head to yotta.com, uh, [00:28:00] Y-O-T-T-A a.com. Uh, or check us out on the app store as well. And, you know, turn it on, take a spin. And, uh, we'd love to talk to anyone that wants to learn more about site speed, and we're happy to do some evaluations as well. We have a great performance engineering team that, uh, does a lot of quick evals and audits for, for companies that are just trying to figure out where they're at.

So we can do that [00:28:20] as well. Well, for our listeners, I will put the links in the show notes as always, that you just one click. Darren, thanks so much for giving us an overview on the importance of side speed. I'm a big fan, um, of everything that can be optimized on that side. I said it's a easy win and sometimes you'll find golden nuggets, um, that you're not aware of.

Thanks so much for your time today. [00:28:40] Thank you cla.

Hey, Claus here. Thank you for joining me on another episode of the e-Commerce Coffee Break podcast. Before you go, I'd like to ask two things from you. First, please help me with the algorithm so I can bring more impactful guests on the show. It'll also make it easier for others to discover the podcast.

Simply like, comment, and subscribe in the app you're using to listen to the podcast. And even better, if you [00:29:00] could leave a rating. And finally, sign up for our free newsletter and become a smarter online seller. In just five minutes, we create content from more than 50 sources, saving you hours of research, and helping you to stay on top of your e-commerce game with the latest news, insights, and trends twice a week in your inbox.

A hundred percent free. Join now at newsletter.E-commerce coffee break.com. That's [00:29:20] newsletter dot eCommerce coffee break.com. Thanks again, and I'll catch you in the next episode. Have a good one.