Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
We bring you what works right now to sell on Amazon, Shopify, and other platforms & marketplaces—covering ecommerce, digital marketing, AI, and DTC strategies.
Starting an online store is easy—turning a profit takes strategy. The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.
Hear from top eCommerce experts as they share insights to grow your online retail business. We cover everything you need to boost revenue and build a thriving brand.
Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.
🎧 Short episodes, ideal for listening on the go. New episodes are released each week.
Episodes
450 episodes
How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)
In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of...
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Season 8
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Episode 11
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23:05
How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#415)
In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and under...
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Season 8
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Episode 10
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26:51
How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks Like, How CartKeeper Keeps Buyers Engaged (#414)
In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store. Our guest Menachem Schechter, Head of BZ Marketing...
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Season 8
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Episode 10
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26:50
The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)
In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their...
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Season 8
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Episode 9
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26:36
5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)
In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight fig...
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Season 8
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Episode 8
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27:19
What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)
In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. Our guest is Darin Archer, Vice Presi...
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Season 8
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Episode 7
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29:25
5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)
In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80...
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Season 8
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Episode 6
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22:20
Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)
In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands....
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Season 8
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Episode 5
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25:04
Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)
In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take...
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Season 8
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Episode 5
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9:12
How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)
In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strat...
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Season 8
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Episode 4
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23:14
Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)
In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring dev...
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Season 8
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Episode 3
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24:56
How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)
In this episode, we talk about how to get real Amazon reviews without breaking the rules. Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews. He s...
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Season 8
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Episode 2
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21:35
How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)
In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscri...
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Season 8
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Episode 1
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28:04
How Self-Managing Organizations Unlock 8-Figure Growth — Leon Van Der Laan | Why Founders Burn Out, Why Delegation Fails Without Structure, What Team Ownership Looks Like, How Mission Clarity Boosts Autonomy, How Self-managed Teams Drive Growth (#403)
In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations. Learn how to step back, ...
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Season 7
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Episode 74
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29:07
What Smart Inventory Management Looks Like (And Why You Need It) — Sebastiaan Debrouwer | Why Inventory Fuels Shopify Growth, How Spreadsheets Fail Scaling Brands, Why Multichannel Selling Breaks Systems, How Genie Simplifies Inventory Automation (#402)
This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your busines...
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Season 7
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Episode 73
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32:41
Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)
In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights ...
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Season 7
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Episode 72
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16:27
Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection and Success (#400)
Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode! Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.&nb...
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Season 7
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Episode 71
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7:04
How Ecommerce Businesses Can Thrive In Today's Economy — Olivier Grinda | How Tariffs Eat Into Your Profits, How Passing Costs Hurts Loyalty, How Shipyard Taxes Disrupt Shipping, How To Split Tariff Costs, Why “Wait And See” Is A Risky Decision (#399)
In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling t...
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Season 7
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Episode 70
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22:44
Maximize Your Productivity And Scale Your Success With Outsourcing — Siva Balakrishnan | Why Brands Evolve In Three Stages, How Outsourcing As Teamwork Drives Results, Why Patience Builds Outsourcing Success, How Partners Help Navigate Marketplaces (#398)
Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strateg...
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Season 7
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Episode 69
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27:25
What To Do With Open Box Returns On Shopify — Brad Sorock | How Drip Pricing Drives Sales, Why Returns Vary By Industry, Why Open Box Returns Boost Efficiency, Why Customer Service Is A Top Priority, How Eco-consciousness Drives App Development (#397)
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open box returns. ...
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Season 7
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Episode 68
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26:26
The Post-Purchase Page That Generated $30,000 IMMEDIATELY — Varun Kundra | Why Cross-Selling Boosts AOV, What Makes Post-Purchase Upsells Work Best, How To Find The Right Cross-Sell Offer, How To Monetize Your Shopify Thank-You Page (#396)
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost...
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Season 7
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Episode 67
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16:40
How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testi...
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Season 7
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Episode 66
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28:41
Beyond The Basics: 3 Unique Email Marketing Tactics That Work — Gavin Hewitson | How Small Tweaks Grow Revenue, How Popups And Flyouts Grow Signups And Sales, Why Showing Discounts On-site Converts Better, What KPI's To Set When Hiring An Agency (#394)
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions ...
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Season 7
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Episode 65
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33:52
How I Turned My Podcast Into A Profitable Business — Claus Lauter | Why Podcasting Builds Strong Connections, What Consistency Means In Content Creation, Why Content Brings Better Profit Margins Than Products, How Podcasting Drives Engagement (#393)
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journ...
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Season 7
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Episode 64
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17:34
Expanding Globally: Mistakes To Avoid And Keys To Success — Sharoon Thomas | How To Start Global Sales Easily, Why DTC Brands Struggle To Scale, Why You Need Local Entities, Why Market Testing Saves You Money, How A Phased Rollout Avoids Failure (#392)
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-commerce brands, but pro...
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Season 7
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Episode 63
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23:38
