Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection and Success (#400)

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode! 

Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time. 

The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business.

Sign up for free at https://newsletter.ecommercecoffeebreak.com/

Topics discussed in this episode: 

• What makes this newsletter unique: Curated from 50+ sources in 3–5 mins. 
• How the newsletter is structured: News, podcast picks, education. 
• Why twice-weekly works: Frequent, not overwhelming. 
• What value it provides: Time-saving insights for busy sellers. 
• How it complements the podcast: Direct links to episodes. 
• What premium subscribers get. 
• How the community helps: Connect with fellow merchants. 
• What the readership looks like: 8,100+ and growing. 
• Why feedback matters: Claus replies to every email. 

Links & Resources 

Newsletter: https://newsletter.ecommercecoffeebreak.com/
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/jvkjpfxm

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics 

MORE RESOURCES

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Transcript

[00:00:00] This episode is sponsored by aherfs, the All-in-one marketing intelligence platform, trusted [00:00:05] by SEO professionals, content creators, and digital marketers around the world. Whether you're doing [00:00:10] keyword research, checking back links, or analyzing competitors, aherfs gives you the tools to make smarter marketing [00:00:15] decisions.

Explore what aherfs can [00:00:20] do@aherfs.com.

Hello, welcome to another episode of [00:00:25] the E-Commerce Coffee Break podcast. This is Claus with episode number 400. [00:00:30] This is the official number. You officially, I've done 430 episode or something like that, but I [00:00:35] only started numbering a little bit later in the process. So today I want to highlight, not the [00:00:40] podcast, but the newsletter.

Some of them might be subscribers of my newsletter already. [00:00:45] If you are not, then this is your chance to learn more about the newsletter, which is a email [00:00:50] newsletter that I'm sending out twice a week on Tuesdays. On Thursdays. The newsletter [00:00:55] itself has three. Different elements to it. So there is, first of all, [00:01:00] e-commerce news, social media, news, everything that I find interesting.

I [00:01:05] myself get about 200 newsletters per week or something like that. So what I do, I curate [00:01:10] and scan all of these newsletters and then highlight the best [00:01:15] bits and pieces of this specific week or of that day in a newsletter for you. That helps [00:01:20] you to get a quick grasp on what's going on, and you don't need to read all [00:01:25] 200.

Newsletters like I do, and within five minutes you're up to speed. What's happening. [00:01:30] So as that, this newsletter comes out twice a week. The second part in the newsletter is the episode of the [00:01:35] day. So either the Monday episode or the Wednesday episode of the podcast where [00:01:40] you get a quick glimpse what the podcast episode is about, and you have direct.

[00:01:45] Links to Spotify, to YouTube, to Apple Podcasts, or to the [00:01:50] website to listen to the podcast. This is more or less a reminder and keeps you up to date what's happening with the [00:01:55] podcast. And you don't need to go to your app to find out when the latest episode came out. [00:02:00] Just look at the newsletter and it will take you there.

The third part is more educational, where we [00:02:05] highlight. That means me and my um, assistants. Interesting topics that might help you [00:02:10] as an online seller in becoming better in what you do. That might be marketing, that might be any [00:02:15] other topic within your business where we just highlight and explain something [00:02:20] that just will make you better.

So the newsletter itself is a [00:02:25] very short newsletter. The average reading time of the newsletters anywhere between three and five minutes [00:02:30] maximum. And um, so I wanna make it easy for you. I know how busy life. [00:02:35] Can be. As a online seller, I've been there myself for many, many years and there's not [00:02:40] much time in the day to set back and to learn and to get updated, and that's [00:02:45] why I thought this newsletter with small bits of information might [00:02:50] help you there.

Instead of having long articles or even go into blocks or whatever [00:02:55] and finding the golden nuggets, I'd rather be the guy who provides you with the golden nuggets [00:03:00] and doing this twice a week. The newsletter is for free. So if you wanna [00:03:05] sign up, if you haven't done so yet, go to newsletter dot eCommerce coffee [00:03:10] break.com.

That's newsletter dot eCommerce coffee break.com and sign up there with your [00:03:15] email address. And then you will also get a welcome flow where I share a [00:03:20] little bit of gold nuggets from my side with you. A bit of a surprise, um, but believe me, there [00:03:25] will be things that will definitely help you in your business in becoming a better, um, Shopify or.[00:03:30] 

Amazon Merchant, wherever you sell. Um, so after the welcome email, there will be a couple [00:03:35] of others. If you really want to have the full mon with like everything, [00:03:40] then you can become a paid subscriber for the newsletter. And with [00:03:45] that there is additional benefits included. So you will have access to our [00:03:50] online community where you can mingle a mix and exchange information with other [00:03:55] merchants, and also get direct access to me.

I'm in the community every day [00:04:00] and um, you will get access to my online conversion optimization course. [00:04:05] You sell it for $250, but you will have free access there and a couple of [00:04:10] other things. For instance, like a at free newsletter and, um, all of that [00:04:15] for only $5 99 a month. So you will get eight newsletter issues per [00:04:20] month, and that's only $5, so that's far less than a coffee at Starbucks or wherever you get [00:04:25] your best coffee.

Let's take a moment to thank HRES for the free web analytics tool, a [00:04:30] free privacy first analytics platform. It gives you a clear picture of your website activity, [00:04:35] doesn't use cookies, and won't weight down your pages. It's incredible, fast, easy to set up, and built by the [00:04:40] same team behind one of the most trusted SEO tools in the world.

Best of all, it's completely [00:04:45] free in included in HRES Webmaster Tools. Plan. Head over to [00:04:50] hres.com/awt to sign up. You will find the link also in the show notes. I would love to see [00:04:55] you on the newsletter, 8,100 Other Merchants [00:05:00] Online Sellers, marketeers. Founders are already receiving the newsletter every week, [00:05:05] and um, I would love to see you on the list as well.

Feel free to reach out to me [00:05:10] anytime if you have any questions in regards to the podcast, if you have ideas, if you, um, [00:05:15] have some critiques or whatever, let me know. The podcast, and also the newsletter only grows through [00:05:20] the feedback. You, my reader, my listener, and I'm grateful for [00:05:25] everyone who reaches out to me.

I read every email, and believe me, I will reply in person to you. There [00:05:30] will be no virtual assistant doing this. I am the person on the other end of the [00:05:35] receiving end of the email, so feel free to reach out anytime. That's it now for [00:05:40] episode 400. We will have more new interview episodes coming [00:05:45] up next week.

And I myself will be traveling a little bit in June, but [00:05:50] nevertheless, there will be more episodes coming. I will make sure that you get your constant flow [00:05:55] of the e-commerce coffee rate podcast. That's it for now. Have a great day and talk soon. Have a good [00:06:00] one. Thanks again to H reps and H reps, web analytics for supporting the [00:06:05] show.

If you're looking for a clean, fast, and privacy focused analytics tool, try it for free at [00:06:10] aherfs.com/awt. That's A-H-R-E-F [00:06:15] s.com/awt. You will also find the link in the show notes. [00:06:20] Hey Sia. Thank you for joining me on another episode of the e-Commerce Coffee Break podcast. Before you [00:06:25] go, I'd like to ask two things from you.

First, please help me with the algorithm so I can bring more impactful [00:06:30] guests on the show. It'll also make it easier for others to discover the podcast. Simply like, [00:06:35] comment, and subscribe in the app you're using to listen to the podcast. And even better, if you could leave a rating. And [00:06:40] finally, sign up for our free newsletter in Become a Smarter Online Seller.

In just five minutes, we [00:06:45] create content from more than 50 sources, saving you hours of research, and helping you to stay on top of your [00:06:50] e-commerce game with the latest news, insights, and trends twice a week in your inbox. Hundred percent free. [00:06:55] Join now at newsletter dot e-commerce coffee break.com. That's newsletter dot eCommerce [00:07:00] coffee break.com.

Thanks again, and I'll catch you in the next episode. Have a good one.