Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)

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In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. 

Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. 

We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. 

Topics discussed in this episode: 

• Why is Facebook advertising in 2025 different. 
• How has Facebook ad strategy evolved. 
• What matters most in Facebook ads now. 
• How do you structure a winning campaign. 
• What metrics should you track. 
• Why is ad testing crucial for scaling. 
• How can small advertisers scale. 
• What role does AI play in ad success. 
• How do brands scale ad spend. 
• When should you increase ad spend. 

Links & Resources 

Website: https://www.metascalingaccelerator.com/
Instagram: https://www.instagram.com/manel.gomez/
YouTube: https://www.youtube.com/@ManelGomezOfficial/videos 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ysnr7vfh 

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Transcript

[00:00:00] Hey, I am Claus Lauer and you're listening to the e-Commerce Coffee Break, the podcast that helps you grow your online store. In today's episode, we discuss Facebook ads in 2025. We talk about algorithm changes, media bio secrets in the future of scaling. Joining me show is Manel Gomez, a media buyer with over eight years of [00:00:20] experience.

So let's dive right into it.

Hello, and welcome to another episode of the E-Commerce Coffee Break podcast. Today we wanna dive into everyone's favorite topic, and I think it's very important for everyone who has an online store out there. We talk about Facebook ads, a lot of things going on there. We wanna dive in and find out a little bit more on.[00:00:40] 

What's actually working and what's should be done to make it successful? And with me, I have a guest as always, and today it's Manel Gomez. He's a media buyer with over eight years of experience and 25 million in Facebook ad spend. He has coached hundreds of brands, agencies, and media buyers while working as a scaling partner for clients and with insider access to meets [00:01:00] private events and early updates.

Manel also shares cutting edge strategies as an international speaker. So that's welcome to the show. Hi Manel, how are you today? Thank you so much and my pleasure to hear with everybody today. Facebook ads, meta ads. I think part of every marketing strategy out there has changed a lot over the years. You want dive into this and find [00:01:20] out what works.

Gimme just as a, as a intro, a bit of the idea of where we are moving to with meta ads and what has changed in the last, let's say, 12 months. Yeah. So, I mean, last 12 months it's been just an introduction of more ai, more automations. So beginning of 2023, we had the [00:01:40] end of 22. It was in the US beginning of 23.

It was in, in Europe that they released disadvantage plus new formats. And um, over the last two years they've been pushing more like Advantage plus creative Advantage plus audience and stuff like this, which at the end of the day is just meta, just taking control of the media buying aspect and just [00:02:00] pushing you to.

Put more attention into the, the creatives, the messaging, the angles, the landing pages, et cetera. So the direction is just more ai, more automation, and less manual, manual work, which is good and bad at the same time. I think it's a very important, um, fact that you just mentioned, uh, we are looking more into the creative [00:02:20] than in the past.

In the past it all was about your custom audiences, um, narrowing it down. This has been gone. I think AI has really taken over what you just said. Yeah. Uh, tell me a little bit of how you basically structure a campaign nowadays. Yeah, so I mean, in the, if we split [00:02:40] Facebook ads in like, let's say three eras was the Golden, the Golden Era, 2015 till 2019, the Good Times, right?

So Low cbms, no competition, and people were not used to seeing ads. And so you would get a purchase for a Euro, like you spend a Euro, spend a dollar, and then you get a purchase. [00:03:00] Amazing times, no competition, but also a lack of knowledge. And then a second error would be. A little bit more competition, but a lot of knowledge.

And that was like 20 19, 20 20, 20 21. And also with this spike in covid of e-commerce, you know, still were amazing times. So, but then after 2021, I. iOS [00:03:20] 14, loss of tracking meta needs, models, statistical models that can predict purchases so you don't have the real tracking and you need external to kind of gets more complex.

So since 2021, I would say it's been more complex than ever. 2023 being more complex than 24, 24 has been quite amazing, I would say for all my [00:03:40] clients and, and advertising compared to 23, but 21 to 25. It's getting challenging, right? So basically in the past it used to be interest targeting, testing a lot of audiences and the machine learning would do the work to find new audiences from an interest and stuff like that.

And you would duplicate from a winning ad set. You [00:04:00] would duplicate that 20 times and you are like a crazy scaler. Nowadays I would say it's, it's, it's online sales. Before it used to be just duplicating and now it's online sales, meaning you need to learn how to actually. Sell a product through a process, and that will be, I don't know, like [00:04:20] creating a testing campaign where you wanna figure out winning angles and from winning angles, you start testing.

Let's say you find the winning angle is beauty, and with this beauty angle, you start testing video images, split screen images, et cetera. You find the winning one and then you move into a funnel and you make a specific funnel for that winning angle, which is beauty. [00:04:40] So you've gotta go way deeper. Not many people do that, and people just wanna throw creatives and duplicate assets with different interests.

But that's 2018, so it's moving more to actually learning how to sell a product tool to a mass market. That makes totally sense. You mentioned tracking and tracking has been a [00:05:00] problem for quite some time, as you said this, um, that's the iOS update or Yeah, 14.5 or whatever it was. Yeah. Um, screwed everything over.

Still you need to track and, um, yeah. Tell me a little about on if you set up a funnel, at which points do you track what? Yeah, so in 2021 it was a big [00:05:20] issue. Everybody took a big hit because. It used to be so comfortable. The RO was always good. Then we had this 28 day attribution meta could, you know, gather a lot of data from users and share it with advertisers.

So good times iOS 14 hits and all of a sudden you were used to having a RO of three or four in the [00:05:40] account and that goes down to one or two and you think you're losing money. In reality, you are not. 'cause if you look at the blended raws at the MER, you're still profitable and you can still push. But you don't know where to push.

And so 22, 23, we see a lot of external tracking tools like One Track, triple Whale, all of these [00:06:00] tools emerging. Um, and in 24, 20 23, 20 24, we see that meta. Kind of perfects this statistical modeling, which if you go to the ads manager and you look for example, at the column of the roas next to the ro, next to the number, let's say [00:06:20] ROAS three.

Next to these three, you have this elevated two small. Mm-hmm. Which means statistical modeling. And if you hover over that too, it just tells you, um, this is, uh, modeled. Conversion. So could be real, could not be real. We don't have enough, like due to privacy reasons, we cannot [00:06:40] fully disclose the data. So let's say it's an approximation, but in 2024, the data that you see, the raw, it's pretty good.

I've had better raw in 24 than in 23 and even in 22. So, but the client is still demanding the same profit margin. You know what I mean? So in 2022, I, I was [00:07:00] investing aggressively at a row of 1.8 and in 24 I'm spending pretty much the same. But the client is demanding a platform row of four. That's because meta shows that.

Yeah. So yeah, it's been a crazy ride with, uh, tracking. But at the end of the day, in the ads manager, most important metrics to simplify that from the [00:07:20] ad creative side, um, CPR, which is gonna basically indicate. Do the users like my ad. Mm-hmm. And then CPM is gonna indicate, does meta like my ad, do they wanna push it to new users with a low CPM?

Or if they put a crazy high CPM of $60, it's basically shadow banning [00:07:40] you. And they, they basically don't want, you don't want your ad to show to be shown to a lot of people. So they put this high CPM, um. Eventually from CPM and CT R, you basically get the CPC and then of course you wanna track ROAS and, and cost per acquisition, CPA, those would be the main ones.

Yeah. I think it's very [00:08:00] important that you have a look on these different statistics that in, um, the Facebook Ads manager, the meta Ads manager, provides you that really understand the numbers to work on. Um, as we are talking about more ad creative, different formats that, um, how do you find winners and how do you improve them?

Yeah. [00:08:20] Um, as everything hit depends, right? So the first thing is the industry we're in and, um, there's a simple example that I always put is when you, when I take on a new client or I'm like consulting anyone or just giving advice, you wanna first figure out how, how do people buy that product [00:08:40] offline. So, and then you will.

Know the type of ad creative you wanna run. To give you an example, if you go buy in Massimo and, and you wanna buy fashion, like clothes, you go in the store, usually, at least my behavior is I go in the store and I wanna see a lot of options, a lot of different pieces of clothing. I don't want the guy [00:09:00] in the store to talk to me.

It's like, Hey, do you need any help? No, just don't talk to me. I'm just checking. And, and when you're buying, you're like, this thing? No, no, no, no. Oh yeah. And then you pick it and you go and buy it. Pretty easy. Think about when you, when you, let's say you have acne and you go to one of these cosmetic stores.[00:09:20] 

It's completely different. The girl comes to me as adv as an advisor, and I'm like, Hey, please look, I've got this type of skin and, and I've got a lot of acne. It's kind of like a doctor, right? And you're asking for advice and what do you think about this cream? But for my specific skin type, okay, so it's a lot of questions.

Now, when we move that into the ad [00:09:40] creatives on Facebook ads for fashion, we would have a carousel. So it's a simple carousel with white background and the product in the center, I. Which could be, for example, a dynamic catalog ad dynamic carousel. People just scroll too many images until they find what they like.

When they find it, they just click it. There's not [00:10:00] much to sell. 'cause fashion is a commodity. Now, when it's cosmetics, you're gonna need probably some type of UGC. If the UGC content is made by somebody that looks like a doctor or a dermatologist. More credible. And so, and then I'm gonna click, because the product looks like it offers a real solution, [00:10:20] I can trust it and I can put this chemical thing in my skin.

Okay. I'm gonna click on the ad. Mm-hmm. So that, that analogy just gives you like a quick start into what type of a creative am I gonna run for each specific industry. And then, um. What I would say to people is the very first thing you, you, you need to figure out [00:10:40] before the ad creative format, like video image type of image with headline, with product, without product, whatever is the angle, is the messaging is what resonates with people.

Like if, if, if I put the, let's say I'm selling, I don't know, as a, a sleep supplement, and if I'm selling this sleep [00:11:00] supplement, does it resonate when I. When I sell to people the idea of deep sleep or does it resonate when I sell to people? The idea of if you sleep very well, you will be more beautiful.

'cause we produce collagen when we're sleeping, and deep sleep produces more collagen so you'll have better skin. [00:11:20] These are two completely different angles when I'm selling different things. One is purely sleep for more energy. The other one is sleep to become more attractive. Which is ingrained in what we really want.

So that will be angle testing. What, what resonates with people with the product that I'm selling? 'cause the product is just the vehicle, but what is the end result they're looking for? I don't [00:11:40] know. So let's go to the market. See what type of creative has, sorry, what type of message has high CTR, which basically is the message that people want to stop consuming dopamine and go to see what you have to offer.

And maybe just the idea of sleeping is not gonna move them from the high dopamine, but the idea of [00:12:00] looking more attractive might make them pause, right? So there you have your winning angle. After that, we can worry about is it UGC video? Is it an image? Is it a split screen image? Where on the left I've got somebody sleeping with amazing skin and on the right I've got a picture of the product, I don't know.

Then I will [00:12:20] open a format testing project with the client and right after that we will jump into the funnel so we could do a listicle. Five reasons why deep sleep will improve collagen production. Amazing. I wanna read that. Then at the end you sell me the product with a limited time offer. Mm-hmm. You see how it kind of makes sense that, that we [00:12:40] have like a process to figure things out.

In the past, we didn't need this. This is like throw a bunch of creatives and my winning audience is the sleep audience. But nowadays it's just broad targeting advantage plus whatever. Launch a lot of things, see the CT R, see what sticks with with people [00:13:00] and go push that. So it's more about sales than just using a machine, a platform.

I think by, you just gave a masterclass here in marketing, not only on Facebook ads, because something that I see quite often, there's people try to sell features and benefits, but that's not what they're looking for. They're looking for a outcome. And what you just mentioned here is a perfect example on [00:13:20] how you.

Create a campaign, any marketing campaign. Mm-hmm. Or a outcome. I wanna sleep better so I look better. And I think that's the outcome. So that's what you need to keep in mind. So for our listeners, rewind the whole episode. Listen to this more than once because there's so much gold nuggets in here. Now I wanna dive a little bit into, um, the whole AI part [00:13:40] of it.

You mentioned Advantage plus everything that's coming. It. It might be that one or the other person has the feeling that they're taking for a right and leave too much control to the ai. What's your take on that? I mean, it's the same with everything that Facebook releases at the beginning. It's optional, but it becomes mandatory and you have no other [00:14:00] option.

So do I like it? Do I not like it?

I like control. Control is more work. So mm-hmm. Both have benefits to it. Right now, with Advantage Plus in the Ads manager, I'm working less, so I'm a freak. [00:14:20] Like of course I'm doing the intraday scaling that I mentioned to you before, like these manual billings. I'm, I'm still doing that. I'm super heavy on that, but I'm not selling so many ad sets nowadays, so it's less work that will be a positive thing, but at the same time, uh.

If something works, like before you could justify it's because of this [00:14:40] one thing. 'cause you're controlling, there's one asset and everything is super isolated now. You don't really know. So the, it's becoming like a marketing mix, you know, the typical thing with mm-hmm. You've got TB and you've got this other thing and this is the marketing mix.

So it will get to a point that meta will become a marketing mix and you don't know specifically, um, what's hitting and what's not. [00:15:00] So that would be the negative part. Like the loss of control is also the loss of. Specifical data and specifical conclusions. 'cause they, they're also pushing everybody. Like whenever I had a call with them from the meta guys, there's always like, if you have an Advantage Plus campaign, we recommend you put 50 ads inside.

Sounds [00:15:20] crazy, right? And, and then I say, what about testing? No, no, just test with Advantage Plus, I'm like, but then I'm, I'm mixing all my conclusions because there's one ad that's taking all of the ads admin and is doing the heavy lifting, and the other ones are picking the low hanging fruits and have a row of 10.

It's super confusing. So there's a little bit of loss of control and loss of solid conclusions, which is what [00:15:40] I don't like. 'cause I'm using Facebook to understand the market I'm using Facebook ads to. Mm-hmm. Gather information and data and then give it to the client. And when the client goes to the next shooting, they become really smart.

So you end up being not just a media buyer, but let's say consultant for the brand. And you're involved in the growth that's doable right now. But if Facebook pushes for [00:16:00] more AI and more automation and it's just like, yeah, leave it to me as the platform. We might lose that, so that's not good. So, you know, advantages and disadvantages.

Yeah, I think it's a learning curve also for Facebook. Mm-hmm. Um, where, where the, uh, journey goes to with that. I also like manual control, as I said, for the [00:16:20] same reasons that you have. Yeah. And I think looking more into the creative part is not a bad thing because you really think about your product. So if you can focus more of your time on the creative side and less on the nitty gritty of fine tuning, um, that might actually help you.

Now you have worked with, with hundreds of brands by now. Um. Can you share [00:16:40] some success through this? Um, stories or studies? You don't need to name the brand Yeah. On what kind of impact you have, um, created. Yeah. Um, so I'm currently just managing the ads for three brands, and I've been with these three brands for over three years.

So little bit of different industries. And in the meantime, like in those, these [00:17:00] last three years, I've worked with all the brands, um, but for like seven month projects and nine month projects and stuff like that. And, um. One of the, I would say my biggest case study, which is a client that I still run the ads for, is a, this was a fashion brand and I started working with them in April of 21, [00:17:20] 20 21.

At the time they were at 700 KA month, more or less, uh, March of 21 and, um, spending one 50 or 200 k on Facebook ads specifically. So that, it was a good story 'cause I. The, the, the guy that, uh, kind of connected me with the client and recommended that was [00:17:40] like, Hey, Manel basic. Basically he said in, in Spanish, do you have the balls to manage a 200 K budget per month?

Like, I mean, of course, yes, but on the inside you're like, 200 KA month. What am I gonna do with this? And of course, when you onboard the client and they, they give you access to the ad account and you see the monster of an ad account, that's, I think [00:18:00] 2021, everybody was duplicating a lot. Mm-hmm. And if you're duplicating a lot and you're spending 200 KA month, that means you're really duplicating a lot.

And so it took me like a month or two to get used to the ad account. Um, but basically, long story short, 700 KA month, and last November they made 3.3 million. So [00:18:20] that was in, yeah, three, three years. Three years in a few months. So that, that's, I guess, my biggest case study. Then the other one from a, let's say, smaller.

Perspective. I onboarded, uh, another client. I gave a conference in July of 22 in Barcelona, and they, they come to the conference to the event onboarded [00:18:40] in July of 22. And then I. Last December, they made 40 K in the U. In the US they were making 40 KA month. And last December they made 700 K, 7 21 or something like this.

So of course I'm not gonna attribute all that success to myself. They've done a crazy job in product email, um, [00:19:00] organic. But you know, Facebook has done a lot of heavy lifting being the platform where, where they're investing most of the money and, um. If I had to highlight what I've done with them successfully, and I'm not gonna highlight like just one strategy we did last month.

These things usually are like, you look at growth year over [00:19:20] year as a, as a brand. And what they care is like that, you know, it happens with, I'm coaching some guys that, that do drop shipping and still, and, and they're looking for like a, to make January much bigger than December. But it's like, no, you compare January to January and you look for growth year over year.

And so what we did really, really [00:19:40] good with these clients is, for example, with the 40 K to 700 K, they were doing more or less one flash sale every six weeks. Mm-hmm. So our goal or target was, it's gotta be more or less double this flash sale, double the revenue, what we did last year. So for every flash campaign, we would sit down and strategize [00:20:00] how can we double those 30 5K we did with this little flash campaign?

How can we make this 70 k. We're gonna need this, we're gonna need that. So that was giving us the actions to take more creatives. Let's test two funnels. Let's make the offer like this, let's increase the A OB so we can pay a higher CPA. So every flash campaign was a different thing, but [00:20:20] to be a whole year asking yourself, how can we double in every single flash campaign?

When you look back in this in, in December 31st, and you're like, oh, we actually almost doubled in every single Phish campaign. And then we made the year lead revenue pretty much double. Mm-hmm. So it's a hundred percent growth year over year. That's usually how you get to this point by simplify now to [00:20:40] 40 k to 700 K per month.

It's not tangible, but one actionable thing is doubling its flash campaign and sitting down and strategizing that. The other one, uh, with the fashion we've done really good with. We've done a crazy amount of product testing, a crazy amount of product testing that went into [00:21:00] production after we would validate.

So they're, they're really smart on that. And, um, the moment we would see product market fit, we would start building everything and, and building the creatives and building all the stuff. And, um, we found really good product market fit with a specific product, um, that was, that was going up [00:21:20] with big brands at the same time.

So we, we basically were catching that wave and that allowed for a crazy pushing budget 'cause everybody was. Wanted to buy. So capitalizing on an existing wave that was created by big, big brands. Mm-hmm. That helped a lot, I've gotta say. And um, also the flash campaigns. [00:21:40] Okay. I like the angle and I think that's something that people might not think about is that you can use ads as a research tool to prove if there is a market fit for a product.

So not just coming with a product and wanna scale this, but literally using that to find it the next big product. So there's a lot of potential in there. [00:22:00] Now, a lot of our listeners, um, obviously do have much, much smaller budgets. On meta as you just mentioned, what would be your advice for someone who's spending like, say a thousand dollars on Facebook and wants to scale over time?

How should they approach the scaling process? Yeah. Um, so a thousand per month is 30, 30, [00:22:20] 33, um, dollars a day. So we would start with account structure first, kind of make a decision in what account structure we wanna run, and we can talk about it now. Then after that. We would go into testing important variables, only testing relevant variables that create [00:22:40] second and third order consequences that we mentioned I mentioned now and then scaling.

So, and, and the last thing is you don't wanna, and this is coming from Facebook media buyer, you don't wanna fully depend on Facebook. So you wanna have your email in place, one to two newsletters every single week, [00:23:00] be active in organic. Doing good organic, uh, a good organic job is gonna favor you in the auction when you're advertising, so have your Instagram profile active, and that it looks decent.

It's part of the funnel. Mm-hmm. So like, just have, even if you, if you're consider yourself, I'm not a big brand, you still have to operate like one [00:23:20] because the purchasing process from which one you will be judged by a user that's about to purchase is the same. So they will see the ad and they will say, oh, I'm gonna check the Instagram profile.

Is this legit? They go to Adidas, they're like, yeah, this is legit. But if they go to your Instagram, they also need to think, oh, this is legit because the [00:23:40] purchasing trigger is gonna be the same, so you're in the same field. So, um, that way the first thing, having that base, but then after that account structure, any account on Facebook ads has to have a testing campaign.

Then the conclusions from the testing campaign get moved into scaling campaigns. So on a more practical [00:24:00] level, the testing campaign would be an A BO testing campaign, meaning the ad set is the budget is gonna be set per ad set. Each ad set will represent one unique, important variable. So as the example below, before we've got the sleep supplement.

So you would say, for example, each a asset is a hypothesis. [00:24:20] So, and you give a specific budget to its hypothesis until it's proven wrong or right, and you finish the test. Um, asset number one would be sleep supplement, open brackets, um, beauty angle, close brackets, $20 a day. Down below or $10 a day. Down below you've got [00:24:40] hypothesis two, which would be sleep supplement, open brackets, sleep angle, close brackets, those two assets at $10 a day in three days, you have enough clicks to know who's getting a better CTR.

So this is another thing when you have a low budget and a product that has a, [00:25:00] a selling price higher than 50. Those conditions mean that, uh, you cannot expect to, how do I say to, to, to get 20 purchases before you can validate a test? 'cause the 20 purchases will require a lot of budget and you need to test fast.

So you will move back into the [00:25:20] funnel and judge the performance of an ad based on the CTR and the cost per add to cart. Mm-hmm. Because testing with $10 a day means that in the period of three days, you will spend 30. $30 will get you one purchase or two at best. So that means that either the [00:25:40] test is gonna take two months, which is not possible, or you have to judge based on other variables, which is the CTR and the cost per to cart, just to judge the, the, the purchasing intent of people coming from that ad.

So that's on the testing side. Again, don't, don't test stupid variables like don't test orange background [00:26:00] against black background. Because this is not an, this variable is not gonna have any impact we want. When I'm saying impact, I'm saying that the conclusion that you get from that ad asset from that test will allow you to, in the future, to improve your product page or to create a specific funnel for that hypothesis so [00:26:20] you can profit more of that budget that you're burning in the test.

So I would be testing when it comes to scaling. Um. I'd recommend people if this is still available when they're watching this to as, as soon as you get one winning ad from the A BO campaign, you move that into an [00:26:40] Advantage Plus campaign. Mm-hmm. And Advantage Plus is very comfortable. It's chasing low hanging fruits.

It works with ai. It's pretty good limit at the beginning. Limit each Advantage Plus campaign to maximum five ads. Because it will only spend in one or two ads. So the other three ads will be wasted. Don't put more than four or [00:27:00] five ads inside of One Advantage Plus Campaign, so A BO Advantage Plus. And after the, the, this structure should allow you to get to a hundred dollars a day.

And if you find more winners at the beginning, let's say you, you put three Ads per Advantage plus campaign. Just build more [00:27:20] advantage plus campaigns. So a good structure to start would be your A BO testing campaign and three advantage plus below that's very simple, should allow you to get to a hundred or $150 a day.

Mm-hmm. And then past that, we introduce more complexity. Yeah, it already shows that it's a very complex process, and I think a lot of small, [00:27:40] medium businesses, they don't have the capacity. They don't have the, um, insights or the expertise in-house. Now you are working with a lot of brands. Uh, who's your perfect customers?

Whom do you work? Wow. Honestly, and there's a lot of variety because I've, I've got people spending fi in the, in the program, in the coaching people spending 15 KA day. [00:28:00] Um, in the US and scaling like crazy. And that's one profile. I've got agencies, I've got media buyers, and I've got super small brands that are spending $50 a day and we're just building completely different things for, for, for them.

It's just different solutions. So at the end of the day, it's anyone that's, uh, struggling to scale Facebook ads and looking for more consistency [00:28:20] and, and more ads spend, uh, on a daily basis. That'll be it. No, no, no, no, no specific number to be honest. Okay. Okay. Now you have a, a program, you mentioned the accelerator program.

Uh, yeah. What is that and how does that help? Um, you know, I, I, it's the best thing I've put out [00:28:40] ever. I used to have, I used to just work with the brands, um, like as a freelancer with the brands that I was running the ads for. And every Black Friday I would do like a mastermind online and uh, I would get a group of 10 people help them scale On Black Friday, it would last two months.

Then cut it and disappear in January. [00:29:00] On the one side, it was sad 'cause you, you create a group that you go to war together, you go to Black Friday, you stay up till 3:00 AM and I've got many, many pictures. You know, staying up with these guys and sending photos on, on WhatsApp, Hey, I'm scaling today, I'm scaling to that.

It was nice, right? To be honest, it was nice. It was beautiful. Good case studies, everybody happy. But then I [00:29:20] realized that January, February, March, nothing's going on. So I'm just running the ads and it. Every, every now and then, I do like one-on-one coaching with somebody 2023 or 2024. So the beginning of 2023, I was like, let's just merge all of these that I'm doing randomly, like one-on-one and then Black Friday.

And then these things that [00:29:40] just put it into a program that includes kind of everything in different tiers but includes everything, includes the one-on-one with me, the group coaching, have being in a community on WhatsApp with the guys. And um, we still have the quarterly workshops. So we get together, all of us and every quarter.

There's like a workshop either for winter sales and Valentine's. That was the last one we did. [00:30:00] Then it's gonna be spring scaling the next one in more or less two weeks. And then after that summer sales workshop and then the Black Friday workshop. So it's kind of cool putting people together that have the same goal, scaling different situations, and they get to help each other even without my help, which is mm-hmm.

It's very nice that it runs kind of in [00:30:20] Evergreen. Um, but yeah, that, that's the program. Pretty much. It's been, it's been pretty good so far. Okay. No, that sounds absolutely good. Um, how can people join the program? Is there any kind of application process? Uh, I would say they should go to my YouTube, just type Man Gomez, Facebook ads, check a couple of videos just to get, to get to know me and, uh, see [00:30:40] if we connect before anything.

And then after that, in every single video in the description, they've got a URL. And in the URL, it's, there's basically like a video of myself explaining, uh, the program and they can apply for a call in there. I would recommend just going to YouTube and, and checking a couple of videos. Excellent. I will put the YouTube links in the show [00:31:00] notes and you just won't click away.

Manel, before our coffee breaks comes to end today, is there anything you wanna share with our listeners that we haven't covered yet? Um, last thing would be follow demand patterns. When it comes to, um, scaling and whenever you wanna push more so demand patterns. What I mentioned at the beginning is, is when people get the [00:31:20] salary, try to spend more money on Facebook.

'cause it will have a better Hmm. So from the 28th of the month until the sixth of next month. Push budgets and um, scale as much as possible 'cause there's more liquidity in the market. And then usually analyze what's your top performing day of the week. Historically, that can be analyzed on, on Shopify in the [00:31:40] reports.

And if it's Sunday, every single Sunday, you should spend more money than on, than on a Tuesday. So if you follow that, you will minimize risk of having raw inconsistency and low raw. Uh, and that's a pretty smart strategy that I've been using. So I'll mention that and uh, yeah, more stuff on YouTube.

Excellent. I said links [00:32:00] will be in the show notes. And for our listeners, I think you have to listen to this episode more than once. And if you know people out there who are doing or running Facebook ads for what? This episode, because there's a lot of good nuggets in here. Facebook ads are here to stay.

They will involve, they will have new changes. I think we should just stay in contact and. [00:32:20] From time to time just figure out what has been Shane Howard can help the online sellers in the market. Thanks so much for your time today and I hope talk to you soon. Thank you so much, Klaus. Thanks everybody for watching.