Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing Pages Vs. Product Pages (#326)

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.

Topics discussed in this episode: 

• Why conversion rate optimization has become increasingly important in ecommerce
• How technological changes and increased competition are making CRO more complex
• What steps are involved in creating a user-centered website or landing page
• How product detail pages can be optimized to convert as well as landing pages
• Why telling a consistent brand story across multiple touchpoints is crucial for conversion
• Why even small improvements in conversion rates can lead to significant revenue increases
  
  

Links & Resources

Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/

Get access to more free resources by visiting the show notes at
https://t.ly/_HKW0

SPONSORS:

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Transcript

Claus Lauter: Welcome to the e commerce coffee break in our summer school. This week, it's all about conversion rate optimization. So let's dive right into it. 

Voice Over: This is the e commerce coffee break. A top rated Shopify growth podcast dedicated to Shopify merchants and business owners looking to grow their online stores, learn how to survive in the fast changing e commerce world.

Voice Over: With your host Claus Lauter and get marketing advice you can't find on Google. Welcome to the show. 

Claus Lauter: Hello and welcome to another episode of the e commerce coffee break. Today we want to talk about how to optimize websites online and e commerce stores for conversions. Now that's a big topic. Listeners that have been on the show know about me and conversion rate optimization.

Claus Lauter: I'm a big fan of that. And there goes a lot. Of different things into to make a website this door really high converting so therefore export today on the show on the show as usual and sue he's the CEO and co founder of replica at replica app replica was founded by using and his founder Noah, who met 2011 while studying computer science at UC Berkeley in 2012 they launched Berkeley.

Claus Lauter: Berkeley time. com, a digital course scheduling platform used by the university of California that continues to be used over there. 1 million people by each year. Prior to starting Replo, Yuxin was an engineering manager at Uber and he led a team of 25 people there. So he has a vast experience when it comes to e commerce and the online world.

Claus Lauter: So let's welcome Yuxin to the show. Hi, how are you today? 

Yuxin Zhu: Great. Thanks for having me on. 

Claus Lauter: You're welcome. Tell me why is conversion rate optimization or why is optimizing a website for conversion such a huge topic? 

Yuxin Zhu: Yeah. I mean, it's. I think it's really interesting because like, I feel like like it becomes more and more kind of like important every year.

Yuxin Zhu: I feel like, you know, 3 or 4. I mean, like, even in the tech scene, like, you know, like, in Silicon Valley, like, you know, 10, 15 years ago, people were thinking about conversion rate optimization, right? With like funnels and, and, and like, you know, optimizing, right? Websites and things like that, but I feel like now it's like even bigger and you're like, oh, wait, How can I how can I even get bigger?

Yuxin Zhu: And I think there's like a few kind of major changes I feel like, you know, generally speaking. I feel like a lot within e commerce specifically like things are getting more competitive It's like, you know, there's a lot more money behind a lot of brands now So, um, it's really hard for you know teams to stand out um, and and when products kind of start looking the same and when industries become more competitive, it's like You know, there's only so much kind of purchasing power consumers have.

Yuxin Zhu: So it's like, how do we make sure that when people do land on your site, you know, they are converting to a purchase. I think there's also kind of like technological factors, for example, like the recent, like iOS privacy changes and things like that, where it's becoming harder to, you know, You know, figure out attribution, figure out analytics.

Yuxin Zhu: Um, and I think like the number of like tools that to measure conversion and the different number of channels is also increasing, right? So like your, your buyers might be coming from, you know, your, your Facebook ad or your TikTok ad, but they might also be coming from like radio or TV and like, Or they might be, I mean, usually people aren't coming in from like one channel.

Yuxin Zhu: They're coming in from multiple channels. So it's like, how do you figure out attribution? How do you figure out like where to spend money and where to, you know, um, maybe that channel isn't working out. Like there's just so many different factors now. So it's like the topic is getting more complicated and then also the competition is increasing, um, which I think now people are like, okay, this is like an interesting topic to talk about because it's so complicated, right?

Claus Lauter: And I think what this makes is even more complicated. We're not talking about a simple page. We're talking about landing pages. We're talking about product detail pages. We're talking about A B testing, different devices, and so on and so forth. So, it's really, really complex. And the poor marketing manager who has to maintain, for instance, a Shopify store, um, overwhelmed and, um, we are creating clarity, is a really, really big problem there.

Claus Lauter: Now, in the past, if you wanted to change a site, um, it was also difficult. You need a developer. You need to have someone who knows HTML and JavaScript and all of these things. Luckily enough, this is becoming easier and easier. So that's why Replo is coming in. And I want to dive a little bit later into this.

Claus Lauter: But first of all, what's, what's, is it, or what's the process of creating a user centered website or page? What kind of steps do you need to go through? 

Yuxin Zhu: Yeah, I mean, I think, um, do you mean specifically like landing pages or kind of like sites in general? Like landing pages? Yeah. Yeah. I mean, I think like, I don't know, I feel like my hot take is kind of like, I think people, you know, there, there's not, there's not like a set rule for like, kind of like how these pages should be designed.

Yuxin Zhu: I think there's, um, you know, there's all of these kind of like guides online or like gurus online. They're like, oh, like you have to design a landing page this way. And I think there's a lot of kind of like common things that work and don't, don't work, but I think. At the end of the day, like you really have to like kind of think about your team and think about the brand.

Yuxin Zhu: And this doesn't even just apply to e commerce, like just generally, it's like you're on the internet trying to sell something to someone, right? Whether that's a service or you know, a brand or a product. And you have to like, think about like, you know, who your core user is, like, who is the person who would buy this product, who would be engaged by this product.

Yuxin Zhu: And a lot of that can be driven by data, but a lot of it's also just like, You know, who are you as a company trying to sell to? Um, and I think people don't like, you know, intrinsically think about this. They're kind of, they kind of just, they're like, Oh, I have to do landing pages or I have to do like product display pages.

Yuxin Zhu: And it's like, okay, take a step back. Think about like who your target target audience is. What is like the story you want to tell? And that usually starts even way before. People ever come onto your site, right? It's about how you do messaging on social media, how you like write your emails, like how you talk about your brand, like with your friends.

Yuxin Zhu: Um, and that, that really matters because like, it also informs you. It's like, okay, if you talk to your friends and they're not resonating with what you're saying, like maybe, you know, that's. That's like, maybe they're not in your core customer group, or maybe, you know, you have to change how you're, you're, you're talking about your product.

Yuxin Zhu: So I think it really kind of like starts macro, like who are you trying to sell to? What is the story you're trying to sell? And then I think like each step of that funnel becomes really easy, right? It's like, it informs, you know, the story you're telling, like the, the, the first paragraph, which is kind of like the, That the ad that you put out or like the email that you put out with what type of content is there and then kind of like weaving that story into, you know, the landing page, the purchasing flow, the product page, and it needs to be a consistent story, right?

Yuxin Zhu: And then by the time, because there's multiple touch points, and then at like, once people are going through these multiple touch points, and they might be, you know, a week apart or whatever. Then like, you know, the landing page becomes easy. It's like, okay, like this is a very natural flow because you're kind of telling the middle of the story there rather than try to like reinvent something from scratch.

Yuxin Zhu: Right. So I think that's like generally kind of like how I think about, you know, design and user experience in general is like kind of telling that story. 

Claus Lauter: Okay. So now in the past, it was always said that a landing page converts generally better than a product detail page, but I think that's not really the case anymore.

Claus Lauter: And it can do a lot to make a product detail page, highly converting or high converting. What's, what's your take on that? 

Yuxin Zhu: Yeah, I mean, like, I think because people are so used to, like, building on Shopify and these platforms, I think there's this concept of, like, a product detail page, and there's a concept of a landing page, and really, they're kind of just, like, stuff on a website, right?

Yuxin Zhu: So it's like, if you think about, um, You know, just stuff on a website, like anything can be a PDP and anything can be a landing page. I think the way we think about it is like a PDP, generally speaking, is more generic. It's like, hey, here's some generic information about this product. Um, you know, here's like the instructions, everything.

Yuxin Zhu: It can be very, very nicely designed, like PDPs don't have to be like terrible, right? Um, but it's a, it's a generic page. So it's like, anyone can come on and potentially buy that product. Um, the way I think about a landing page is like, it's a targeted, like kind of going back to that story metaphor is like, it's, it's, it's part of a story, right?

Yuxin Zhu: It's, it's not just like, Hey, you know, why should you use this product? It's kind of like, Hey, this is why you should use this product in this context. It's like, you know, it's mother's day or it's Valentine's day, or it's like Christmas or it's like, whatever, like, here's why you need this product. For this demographic, you know, here's why, you know, someone in this age group, um, living in this area needs this product for, you know, this date.

Yuxin Zhu: And if you tell the story that, I mean, you can tell your PDP that story that way too, but you know, like having multiple different landing pages, like even like, you know, hundreds of different landing pages, it's like. You can tell a very targeted person's story to each person. Um, and that just like, I mean, it's kind of like if I try to sell you something or if I like, I'm your friend and I try to sell you something, right?

Yuxin Zhu: And it's like a totally different narrative because there's a certain level of trust there. Um, and that, that's why landing pages convert better because they're just so, so much more targeted to, um, to, you know, telling that story. 

Claus Lauter: Okay. Now Shopify has come a long way when it comes to how you can edit your page, um, with Shopify online shopping 2.

Claus Lauter: 0, which came out at some point at last year in the last year. Um, there is a lot of things you can do by now, but really creating landing pages is still a bit of a struggle with the onboard tools. Now Replo has a solution for that. Tell me a little bit, what's your approach there and what have you developed to make life easier?

Yuxin Zhu: Yeah, I think the fundamental insight that we had, I think, you know, like when we started this company, um, was that like, you know, kind of like what I mentioned at the top of this podcast, which is like, I think, you know, the space is getting increasingly competitive, um, in the e commerce space. Um, companies are more focused on, on design.

Yuxin Zhu: Um, they're more focused on brand. They're more focused on trust. Um, you can't just get away with, you know, a simple dropshipping, you know, landing page anymore and expect to have very high conversion, you know, like. Four or five years ago. So, um, I think the space is getting increasingly competitive. Um, at the same time, like people are, they need to do more testing, right?

Yuxin Zhu: Like they, there's many more different audiences. People are selling in different channels. Now there there's something in way more, you know, advertising way more markets. Um, so that's, that's really challenging because you not only have to, you know, have a really nicely designed landing page, you also have to have a.

Yuxin Zhu: Because you want to do a bunch of testing. Um, and then the third thing I think also is that like, people are getting more used to using tools to do design, to do like, you know, photography, they're working with more agencies and partners. Um, so we, we see a lot of brands out using Figma and like sketch to do a lot of designs and they have in house designers and generally like they'll hire someone for branding and visual design and graphic design, like way before they ever hired a developer.

Yuxin Zhu: Right. So like, obviously brands are resonating with this concept of like, Hey, Like we need to make sure, you know, our brand is trustworthy and, and we're telling the story of like, you know, what we're about. Um, and I think in that context, this is why we created replo, which is that like, you know, if you use a Shopify theme or if you use kind of like the more kind of like basic page builders in the app store, that works great.

Yuxin Zhu: If you kind of want a more basic page and you want some content, but a lot of brands are thinking more about like, how do I create these, you know, really visually nice pages that, that tell the story of what we're, What we're trying to sell, what our company is about. And the thing about Rappler is that it's totally customizable.

Yuxin Zhu: The layout system is exactly like, um, the Figma auto layout system. We actually just announced today that we raised, you know, 4 million seed round, um, partially from Figma. So a lot of the user experience, a lot of the design aesthetics, a lot of the The kind of workflows are very similar to kind of how designers work on these teams, um, which enables these companies to iterate really, really quickly on these landing pages, you know, get, you know, 10 or 20 launched every single week, um, without ever really having to hire a full time developer.

Claus Lauter: Hey, Claus here. Just a quick one. If you like the content of this episode, sign up for our free newsletter and become a Smarter Shopify Merchant in just 7 minutes per week. We curate content from more than 50 sources, saving you hours of research and helping you stay on top of your e commerce game with the latest news, insights, and trends.

Claus Lauter: Every Thursday in your inbox, 100 percent free. Join now at newsletter. ecommercecoffeebreak. com. That is newsletter. ecommercecoffeebreak. com. And now back to the show. Okay. But obviously that's, that's, um, increases productivity. That saves a ton of time. Your integration into Shopify is native. So what's the, actually the process to get started and to build your first landing page within Shopify, but using Replo?

Yuxin Zhu: Yeah, it's, Well, we try to make it really easy. So, um, we're live on the Shopify app store. So if you search rebel, R E P L O, um, on the Shopify app store, um, you can find our integration there, um, or you can go to our website, rebel. app, um, and you can just create an account. Um, you can manage multiple Shopify stores within one account.

Yuxin Zhu: So agencies and partners find that really helpful. But, um, once you integrate your store. We give you a bunch of templates to use out of the box. So we have like 30 or 40 templates. We have like hundreds of different sections that we know already convert well. So like a lot of times people just pick one of these sections, but you can also design something from scratch.

Yuxin Zhu: Um, and yeah, all you have to do is, you know, go in. You know, update the images and text you want, and then click publish. We handle all of the publishing to Shopify. So we, we handle the integration with Shopify. We make sure the page is loading quickly. We do a lot of like lazy loading of assets and things like that.

Yuxin Zhu: So that, you know, the page loads really quickly. And I think that's something that You know, we think a lot about is like, how do we make sure, you know, a lot of times Shopify stores load really slowly. Like, how do we make sure things are still loading as quickly as possible? Um, and then of course the native integration with Shopify is like super key here for like analytics and all the different apps people are using.

Yuxin Zhu: So, um, yeah. It's super easy to get started. We have companies that are like one person using us. We have companies that are doing a hundred million dollars this year using us. So it's, um, like a wide spectrum of, of users. 

Claus Lauter: Okay. Native integration means also you can use all the features of Shopify. What happens if you have, I don't know, features that you have in an app and that you want to integrate into a landing page?

Claus Lauter: How does that work? 

Yuxin Zhu: Yeah, totally. I mean, we try to build out as many integrations as possible because I think like the, uh, the, the way the Shopify app ecosystem is, is done, I think sometimes integrating apps isn't this, isn't the easiest thing in the world. And, and like, I think we, both of us have experience with this.

Yuxin Zhu: So we try to make it as easy as possible. I mean, but because it's on Shopify and we're, we're, we're, we're converting everything back into liquid as a kind of a developer wrote that page, you're able to insert, you know, liquid, you're able to insert other apps as well. And we commonly see people embedding, um, apps.

Yuxin Zhu: Within within the landing page that they want to do. So, for example, rebuy or like, um, you know, different reviews and different subscription services. Um, we're, we're, we're moving pretty quickly to kind of, like, make that, you know, Like kind of integration even easier, but, um, generally like anything you can do on Shopify, you can do in replo.

Yuxin Zhu: Um, so it's, it's, it's, it becomes quite easy for, for people to integrate. And I think that's like the, one of the nice things about, you know, building on Shopify and building natively within Shopify is that it's a lot harder to do actually than just, you know, deploying a website somewhere and just like, you know, living, living on your own island, but the user experience, the end product is just like a lot nicer if you, if you have that integration.

Claus Lauter: Okay, I just want to take one step back and going to, um, the, the integration, the flow and the reasoning why you should have a landing page over a product detail page. Give me some examples how your clients or in which context your clients are using landing pages within their Shopify store. 

Yuxin Zhu: Yeah, I think like the, um, so there's like, I think three major use cases for, I mean, there's probably more, but there's, there's kind of three major use cases for replica today.

Yuxin Zhu: And, and we kind of like to think of ourselves as not just, uh, an app for landing pages. I think it's like, how, like kind of going back to the telling of a story, right. It's like, As a brand, you need to tell so many different stories, and some of them just happen to be landing pages because you're driving traffic to it.

Yuxin Zhu: So, um, one really big example of like something that traditionally isn't a landing page is like, we work with this company called Studs. They're a, um, they're an earring, like, kind of piercing company in, in, in the States, and, and they have physical retail everywhere. And, and a big part about getting your ears pierced is like, You know, you have to, it's something that's affecting your body.

Yuxin Zhu: Like you need, you want to have some user education around that. You want to tell, explain to people what they are. So a lot of times don't have landing pages actually driving to user education. And it's not even, you know, directly buying a product online. It's like, Hey, like come into our stores, like experience a difference of like our brand versus someone else's brand or going to like a tattoo parlor or something.

Yuxin Zhu: Right. So, um, that's an example where it's like, you're not even directly selling something, but you're kind of telling the story of like. Trust and, and, and brand and, and, and, you know, eventually that will lead to a conversion and a sale for your company. Um, but, but it's kind of like indirect, right. Um, but we also have, you know, more traditional landing pages and kind of retargeting pages.

Yuxin Zhu: So for example, um, people will, will use it for, you know, someone purchased a product previously and then they'll retarget them on, on social media or Facebook or whatever. Um, and, and be like, Hey, like here, here, like up, up, upsell into a subscription, or, you know, you bought this great product. Like. Like three times, like maybe you should consider getting a subscription and we have an integration with all of the different subscription apps.

Yuxin Zhu: So that's kind of like an interesting thing where it's like, there's no PDP that's like only selling subscriptions, right? Um, like that's kind of like a weird thing because most people like 95 percent of people won't have ever bought your product. So you're kind of convincing them to buy the product, but you can actually have the separate page in your upload, which is kind of like, Hey, but our product like three times, like, Hey, You know, just click this button, upgrade to a subscription.

Yuxin Zhu: Um, it will save you money. And it's kind of this like narrow kind of interesting use case, but it converts really well because like, you know, everyone who comes on the page to spot the product like a bunch of times already. Right. Um, so I think it's kind of like these very narrow kind of like edge cases kind of where like you can tell this really compelling story because the more, the less people you focus on, the more convincing you kind of are right as, as a company.

Yuxin Zhu: And. Um, I think that really drives conversion and, and that that brings in a lot. I mean, o over a large number of customers, a large number of subscribers that brings in a, a ton of revenue for, for, for the businesses that do that. So, um, 

Claus Lauter: yeah, I think every amazing examples, um, to show our listeners and the viewers on YouTube what you actually can do with a tool like that and creating more content in different styles.

Claus Lauter: Um, when you said it comes with a lot of templates. Um, within Shopify, what is the timeline or what's the learning curve for someone who wants to get 

Yuxin Zhu: started? Yeah, so I think there's different ways people work with replos. So, um, like if you have kind of like a, you know, some, a little bit of a design background, or if you have, you know, an eye for design, like you can totally go in and just like, you know, we have people with no, like coding experience.

Yuxin Zhu: They've never written a single line of code in their life. And they go into rebel and they're like, I love this. They're like, and then they'll go, you know, they'll use it for like, 10 or 11 hours, like, you know, a day. And it's like, super crazy to see, like, we, we track, you know, like generally like what the average time people spend in the editor is.

Yuxin Zhu: And like, a lot of people will spend like hours and hours, like just playing with stuff. And they're like, they're like, I spent the whole weekend on this. And I'm like, Jesus, like you spent more time using this than I have. Like, so like, it's, it's crazy. Definitely, like, I think there's definitely, you know, like, it's really easy to get started, like, you can use our templates, you can change a lot of copy, you can also do a lot of experimentation, because in Shopify, it's really hard to like, you know, suddenly go from one layout to another layout, like, and you can do that in replica really easily, like literally, like with one button, you can like rearrange everything and, and all of that.

Yuxin Zhu: So there's definitely like, you know, the vast majority of people I would say are using replica just by themselves, and they're able to get by without, you know, ever, you know, You know, interacting with a developer or anyone from our team. Um, I think, you know, a lot of people are busy. Um, a lot of agencies, they're turning out like 30 or 40 landing pages a week on replica, which is like really insane.

Yuxin Zhu: It's not possible for anyone to do like by themselves. So we also have a team of rebel experts, and this is kind of like the community that we were trying to create as well. It's like. You know, we a few months ago, like we probably had like 20 people in the slack channel that we were using for customer support.

Yuxin Zhu: And now it's like over 700 people in that in that in that slack channel. Um, and, and that community is going super quickly. And it's like freelancers, it's agencies, it's, you know, people who can take a figma design or Adobe design and convert it. Um, and build it in Repo and it's like, we've, we've also interviewed a lot of these people.

Yuxin Zhu: So we have this thing called rebel experts. Um, you give us a design, we'll build it in Repo in, in three days, uh, three business days, we'll turn it around and we can also parallelize that. So we can build, you know, 20 landing pages. a week at the same exact time for you. Um, and that's just a separate service we offer.

Yuxin Zhu: Um, we also have, you know, a lot of people are like, Hey, I really love this, but I don't know where to start because I don't have a background in, in conversion rate optimization, or I don't have a background in design. That's fine. We'll introduce you to one of our freelancers. Um, they actually work with a lot of big brands that are doing like 50, 60 million a year.

Yuxin Zhu: Um, and you know, even for a few hundred dollars, um, depending on what your budget is, they'll actually design the landing page, the right to copy for you. They'll like work with one of our experts to build it and wrap up. Five day turnaround time, they'll have a landing page for you. So like for us, it's just like, you know, we, we built the software and then we were like, Oh wait, there's like actually a bunch of services that we can add to this.

Yuxin Zhu: Like we don't make any money off of it, but it also just, you know, engage, it makes people engaged. Like it, like we have people talking about, you know, converging optimization and design in our Slack channel. And we're like, this has nothing to do with our software, but that's perfectly fine because I think people are having these conversations and it's really fun to see.

Yuxin Zhu: Um, But, you know, like my kind of mentality is like, we're still a small company. We want to help people wherever we can. So if, you know, we have literally a calendar link where you can book a demo with someone on our team, still on our website. And people are like, that's crazy. And we get like, you know, 30 or 40 demos a week, but you know, like for us, it's worth it because we talk to each merchant and we're like, okay, like we understand everyone's busy.

Yuxin Zhu: Like, what is, you know, how, how can we help you? And we have services at every level with our freelancers and partners to help you. If you need, if you need help or you can just go in and, and do everything yourself as well. 

Claus Lauter: Mm-Hmm. , I was on your website earlier today and because it's difficult to show a graphic tool in a podcast and you have a video there where you basically show people how it works, and I think it's very, very straightforward and I think it's like a three or four minute video, so it's easy to digest.

Claus Lauter: um, you were talking about the budget. Um, give me an idea about the pricing. 

Yuxin Zhu: Yeah, totally. So if you have a, um. If you have like a figma file ready to go, so a lot of teams will be like, Hey, like I have, you know, design resources on my team. I have this design that I really like. Um, I just need, you know, someone to convert it and build it and wrap up just because I don't have time this week.

Yuxin Zhu: Um, the budget for that's around 200 to 250 us. Um, and it will generally go even cheaper if you're building on multiple pages. So if it's a one off project, it'll be around 200. Um, a lot of times it'll be like 150 to 200, something like that. Um, and our guarantee is that we have turnaround in three business days.

Yuxin Zhu: So Figma to Rapplo, three business days. Um, we'll also do the QA, multiple rounds of revisions. And if you like working with that person, um, you can just keep working with them. We don't make any money off of it. Um, we just, you know, like, want to make sure people are working with great freelancers because I think we've all had the experience of, like, hiring someone online and they turn out to be really bad.

Yuxin Zhu: So, um, I just want to, like, avoid that experience for everyone, right? Um, so the next step up is kind of, like, You know, you want to do landing pages and you want a new design. You want someone to write the copy because I think copy is really important and kind of like how you lay out content is really important.

Yuxin Zhu: And a lot of times people are like, Hey, I don't have a designer on my team or, or they're just graphic designers. There's not, they're not UX designers. Like, um, so the pricing for that starts at about five or 600, um, total. Um, so basically. Well, we'll take in, um, so our freelancer will take in again, we don't make any money off of this.

Yuxin Zhu: It's just like, um, the freelancer will get all of your brand assets, whether that's a Google drive or like some photography, they'll look at your current website. Um, they'll generally schedule like a 30 minute kind of like consulting call with you just to like walk through like how, um, everything, you know, how they're thinking about everything.

Yuxin Zhu: Um, five business days, um, they'll get the design, they'll get the copy and they'll get the page done in rebel. Um, and that's like, Freaking amazing. Like, it's like, um, I think the turnaround speed and time there is just like really amazing. I mean, we're trying to keep that bar really high and like, um, and we have a lot of kind of tools to help our experts as well.

Yuxin Zhu: And they have a direct line of access to us for support and things like that. So around the clock, we'll, we'll be helping them, but that's just like, you know, five, 600. I mean, the, the most people are driving a few thousand dollars minimum to some of these pages. I mean, some people are driving like millions of dollars to these pages, even like a 0.

Yuxin Zhu: 1 percent conversion rate change. It's like, it's like instant money back, you know, like, um, so I think it's definitely worth it. And we have some agencies like, you know, building many pages for, you know, thousands of dollars. And on the outset, it's like, holy shit, like a thousand dollars, like 2, 000, that's really expensive.

Yuxin Zhu: But If you think about the returns on some of these, some of these pages, it's like the quality of these pages is just like so much higher than, you know, like what some of our clients are coming in with and it's just like, it's like night and day, it's like 1 percent conversion to like 4, 5, 6 percent conversion and it's like even higher than that.

Yuxin Zhu: Um, so. I think that that makes a huge difference. So, but that that's roughly the price point that we're 

Claus Lauter: usually okay. I totally agree that, um, um, that's money well invested. Um, as you said, the conversion rate, if it doubles, you double your business or the sales for that specific product. Where can people find out more about replo?

Yuxin Zhu: Yeah, so if you just go to replo. app, r e p l o. app, um, and you can, you know, find, you can fill out a form, find one of our experts, we'll get in touch within 24 hours, um, or you can just download the app and start playing around with it by yourself. So, uh, we try to make it really easy, and if you're, you know, confused or have any questions, like, you can always just book a demo with someone on our team, and we're happy to hop on a call and explain everything to you as well.

Claus Lauter: Excellent. I will put a link in the show notes, and you're just one click away. You think that was very insightful when it comes to building things much, much faster and much be more productive was in Shopify. So thanks for that. And thanks for being on the, on the coffee break. Have a great day. 

Yuxin Zhu: Yeah, no, thank you.

Yuxin Zhu: And thanks for having me on. 

Claus Lauter: Hey, Claus here. Thank you for joining me on another episode of the e commerce coffee break podcast. Before you go, I'd like to ask two things from you first, please help me with the algorithm so I can bring more impactful guests on the show. It will make it also easier for others to discover the podcast.

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