Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.
Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more.
Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter.
Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter.
With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce.
🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Testing and optimizing your Paid Marketing campaigns with a purpose | #076 Colby Flood
In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.
On the Show Today You’ll Learn:
- What testing and optimizing with a purpose means
- How to use creative and copy structures to guide your split tests
- Why you should test audience structures for 5 days
- How to build your audiences after the iOS 14.5 update
- Why video ads need to be enjoyable for the viewer
- Why Facebooks CBO campaigns are good for testing
- And more
Links / Social:
Website: https://www.brighterclick.com/
Training: https://www.brighterclick.com/training
Personal LinkedIn: https://www.linkedin.com/in/colby-flood/
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