Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback, Why Join a Private Community

July 17, 2024 Claus Lauter Season 6 Episode 72
23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback, Why Join a Private Community
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
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Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback, Why Join a Private Community
Jul 17, 2024 Season 6 Episode 72
Claus Lauter

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success. 

Claus Lauter will share his hard-won insights into why so many stumble and how to avoid those pitfalls. Discover the secret weapon that can transform your online venture into a six-figure empire – Founder's Sidekick. 

Topics discussed in this episode:   

  • What "Founder's Sidekick" is and how it provides affordable, flexible coaching for entrepreneurs 
  • How the "Founder's Sidekick" program is structured and what pricing options are available 
  • What new developments are happening with the Ecommerce Coffee Break Podcast, including new sponsors and upcoming topics  
  • What the new Thursday newsletter offers, including curated news from about 50 different ecommerce sources 
  • What upcoming content listeners can expect, including exciting guests and summer masterclasses 


Links & Resources

Website: https://founders-sidekick.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter

Get access to more free resources by visiting the show notes at
t.ly/yqkPs


In this episode we talk about: 
Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Video Coaching, Business Guidance, Entrepreneur Support, Work Less Profit More, Claus Lauter 

Sign up for our free newsletter.

Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



Show Notes Transcript

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success. 

Claus Lauter will share his hard-won insights into why so many stumble and how to avoid those pitfalls. Discover the secret weapon that can transform your online venture into a six-figure empire – Founder's Sidekick. 

Topics discussed in this episode:   

  • What "Founder's Sidekick" is and how it provides affordable, flexible coaching for entrepreneurs 
  • How the "Founder's Sidekick" program is structured and what pricing options are available 
  • What new developments are happening with the Ecommerce Coffee Break Podcast, including new sponsors and upcoming topics  
  • What the new Thursday newsletter offers, including curated news from about 50 different ecommerce sources 
  • What upcoming content listeners can expect, including exciting guests and summer masterclasses 


Links & Resources

Website: https://founders-sidekick.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter

Get access to more free resources by visiting the show notes at
t.ly/yqkPs


In this episode we talk about: 
Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Video Coaching, Business Guidance, Entrepreneur Support, Work Less Profit More, Claus Lauter 

Sign up for our free newsletter.

Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



This is the e commerce coffee break, a top rated Shopify growth podcast, dedicated to Shopify merchants and business owners, looking to grow their online stores, learn how to survive in the fast changing e commerce world with your host Claus Lauter and get marketing advice. You can't find on Google.

Welcome to the show. Hello. Welcome to 

the show. And welcome to another episode of the e commerce coffee break podcast. Guest on the show today is me, just me. It's a solo episode. So I just want to give you a quick update. What's happening at the e commerce coffee break podcast and starting with my travels.

I know a lot of my listeners are following me around my. Journey around the planet. So I just came a week ago from Colombia, where I spent two months and I'm now in Cyprus, the island of Cyprus in the city of Lanarka, if you know that, um, it's sweltering hot here. It's in the midst of the summer. So July, August, usually not the best time to visit Cyprus.

Um, so it's really hot and I tried to stick. close to air conditions. Nevertheless, working on the e commerce coffee break podcast, got a couple of new sponsors for the newsletter and also coming up from, from the podcast. And I have lined up a very nice area of topics that are coming to the next episodes on the podcast.

So stay tuned on that one. We will Revisit a couple of episodes in July, August, and maybe put them together separately in regards to the topics that there are about so that you will have a bit of a masterclass in August and can visit certain topics. That being said, if you're interested in specific topics like e commerce and AI, for instance, UN always can go to the podcast, to the website, to Spotify and find our playlists there.

So the podcast episode playlists are, are put together by topics and it will make it easier for you to listen to episodes that, for instance, deal with paid advertising or retention subscription and so on so forth. It makes it very easy for you. So you don't have to go through the whole back catalog of 340 episodes to find specific.

Topics there, just go to the playlist. Easy to find from the website and listen to the playlist there. The new newsletter is set, is growing nicely. More sponsors coming on board. The feedback for the for the Thursday newsletters also very good, so I'm trying to get the latest news from about 50 different news sources.

When it comes to e commerce, when it comes to Shopify and to business and put together the latest news there. So it's a curated newsletter that saves you a ton of time. You don't have to read this. Um, I will do this for you. And then I pick the latest and best insights from the week and put them into the newsletter.

So if you have not signed up for the newsletter, then head over to newsletter. ecommercecoffeebreak. com sign up. It's free. You can subscribe and unsubscribe anytime. Newsletter comes out every Thursday, so please do so if you don't have to and I see you in the newsletter. And finally, I want to pinpoint you to something that I was working on in the background for a while.

Some of you might know that I have done coaching and consulting now for many years for e commerce companies, for solopreneurs, these TTC brands. And that was pretty much one on one coaching with zoom calls regularly. And they had to invest a lot of time, um, so that we could get the most out of the coaching and get them forward.

Got some pretty good results from my clients. But one thing that always came up is that there are a lot of people who need advice, need help, and either don't have the time or do not have the funds, the budget for this. Now, the learnings from my coaching clients over the years is that I needed to have a different For a different audience group or target group that are still interested in coaching.

So with that, the idea of founders, a sidekick was born, a founder sidekick. I'm basically your business sidekick helping you being on your side with your most important and urgent questions during your day to day business life. So how does that work? It's asynchronous coaching. And that basically means that you can message and text me any time during the day, no matter what time zone you're in, whenever you have a question.

And on Tuesdays and on Thursdays, I will reply to your questions through videos, through recordings, and then give you the feedback, the advice, and whatever you need to make a decision and move forward in your business. Big advantage there, you don't have to schedule a call with me. That was always a big pain point because things come up.

Life of an entrepreneur is busy. So they had scheduled calls, With me and then something came into in a way or they were just not concentrated because so many other things were coming up or they just were not prepared to have their questions. So with founder's sidekick, this problem is solved. You can either use an app or just email me whenever your queries, your questions.

Come up whenever you want to have some feedback and you do that whenever it fits your time. And I will answer with a video that you can watch whenever you have the time. So that's why this kind of coaching is asynchronous. So we don't have to be in the same place in the same time to talk to each other.

And you still get the best out of my expertise of my experience of 20 years being in the business, e commerce, entrepreneurship, and digital marketing space. Also, it's super affordable. So for three hours of my time, um, per month, you only pay 197. So that's very, very affordable, um, to get access to an experienced coach and entrepreneur like me.

And, um, If you still want to talk with me, then there is still an option. So for two 97, you can have the final sidekick plus program where you will have once a month, we will have a once to one call, but still you will be able to reach me anytime for the asynchronous coaching. So if you're interested in that, if you want to have a sidekick, if you want to have a second opinion, someone on your side, helping you in starting and growing your business, then head over to founders.

sidekick.com. So that's founders sidekick.com and you will find all the information about the weekly business advice there and how it works and how you can sign up and so on, so forth. I only work with a few people. Um, obviously I'm not working with hundreds of peoples there, so I will. have a maximum of eight people in the founder sidekick program.

So, and then there will be a waiting list. So if you want to hop on the program and do it quickly, it will fill up quickly and new slots spots will only be available if somebody pulls out and that might take a while. So that's the reason why I want to put it out here. So head over to founders minus a sidekick.

com and get in touch with me and then we will take it from there. That's it for now. As I said, um, the podcast, some exciting guests coming up in the next couple of weeks. Um, the sort of summer masterclasses are coming up. Um, newsletter, if you have not signed up every Thursday coming out, um, sign up now.

And if you're interested in getting help to start and grow your e commerce business and maybe live a life. By your own terms, like I do that, um, for many, many years means location independent and, um, financially independent and, um, just being able to work from when and where I want, um, then founder sidekick might be a good start for you.

That's it for this short solo episode. I hope you're doing well. I hope you're doing some time off and enjoy the summer holidays. If you're in the southern hemispheres, um, I hope it's not too cold. A lot of, a lot of my friends in Argentina are freezingly cold. The same for my friends in South Africa. So I hope they stay warm and I'll see you Probably next solo episode will come out from Southeast Asia.

So after Cyprus, I will head over to Vietnam for a bit and then to Malaysia and Thailand and Singapore. So we will talk from there. My background, as you know, by now will stay the same. So my virtual background. Office will follow me around the globe. That's it for now. Have a great day. Always reach out if you have any questions and stay tuned on the e commerce coffee break podcast.

Cheers. Hey, Claus here. Thank you for joining me on another episode of the e commerce coffee break podcast. Before you go, I'd like to ask two things from you. First, please help me with the algorithm so I can bring more impactful guests on the show. It will make a huge difference. It's also easier for others to discover the podcast.

Simply like, comment and subscribe in the app you're using to listen to the podcast and even better if you could leave a rating. And finally, sign up for our free newsletter and become a Smarter Shopify Merchant in just 7 minutes per week. We create content from more than 50 sources, saving you hours of research and helping you stay on top of your e commerce game with the latest news, insights and trends.

Every Thursday in your inbox, 100 percent free. Join now at newsletter. ecommercecoffeebreak. com. That is newsletter. ecommercecoffeebreak. com. Thanks again, and I'll catch you in the next episode. Have a good one.