Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.
If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you.
You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster.
You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more.
We focus on the tools and techniques that actually move the needle.
With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.
🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
How To Build A Brand Online | #108 Phil Kyprianou
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, I talk with Phil Kyprianou, Founder and CEO at GothRider® Badass Coffee (gothrider.com) and hubbvee.com, about how to build a brand online.
Phil is a serial entrepreneur with more than 20 years of experience in ecommerce and digital marketing. He is also the founder of multiple 6-7 figures eCommerce stores incl. GothRider® Badass Coffee (gothrider.co
On the Show Today You’ll Learn:
- The evolution of ecommerce over the last few years
- Gothrider's journey to becoming a brand
- The most critical skills for new ecommerce entrepreneurs
- What you need to know about selling consumable products online
- Why the customer persona / customer avatar is so important
- And more
Links & Resources
Website: https://gothrider.com
LinkedIn: https://www.linkedin.com/in/philkyprianou/
Twitter: https://twitter.com/philkyprianou
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
- By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
- Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode!
- Share the podcast with your family, friends, and co-workers.
- Tag the podcast on Instagram @clauslauter and let me know what you like about it.
- If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________
🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/
________________
CONNECT WITH ME:
🌟 Website: https://www.clauslauter.com/
I'd love your feedback. Tap the the link to send me a text.
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/partner-with-us/