Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

Drive sales on Shopify without discounts | #084 Andrew Forman

March 10, 2022 Claus Lauter Season 1 Episode 84
Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
Drive sales on Shopify without discounts | #084 Andrew Forman
Show Notes

This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify.

We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic.

On the Show Today You’ll Learn:

  • Why discounts are so problematic for the long-term profitability of a business.
  • Why discounts attract the wrong kind of customers.
  • Why discounts grade the value of your brand.
  • What the value of donations is for buyers.
  • And more

Links & Resources

Website https://givz.com/
Shopify App https://apps.shopify.com/convert-discounts-to-donations
LinkedIn https://www.linkedin.com/in/andrew-givz/

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