Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

How to segment your customers to improve conversions and repeat revenue | #083 John Chao

March 04, 2022 Claus Lauter Season 1 Episode 83
Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
How to segment your customers to improve conversions and repeat revenue | #083 John Chao
Show Notes

This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl.

We talk about how Tresl helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.

Segments is built to give you analytical powers, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.

On the Show Today You’ll Learn:

  • How to segment your customers to improve conversions and repeat revenue.
  • How to use data for transformative growth
  • How a data-driven dashboard can make your life easier
  • How to calculate customer lifetime value (CLV)
  • And more

Links & Resources

Segments by Tresl https://www.tresl.co/
Segments Shopify App https://apps.shopify.com/segments

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