Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.
Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more.
Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter.
Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter.
With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce.
🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
How to segment your customers to improve conversions and repeat revenue | #083 John Chao
This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl.
We talk about how Tresl helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.
Segments is built to give you analytical powers, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.
On the Show Today You’ll Learn:
- How to segment your customers to improve conversions and repeat revenue.
- How to use data for transformative growth
- How a data-driven dashboard can make your life easier
- How to calculate customer lifetime value (CLV)
- And more
Links & Resources
Segments by Tresl https://www.tresl.co/
Segments Shopify App https://apps.shopify.com/segments
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
- Please support the podcast by giving an honest Rating/Review for the show on iTunes!
- Share the podcast with your family, friends, and co-workers.
- Tag the podcast on Instagram @clauslauter and let me know what you like about it.
- If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________
CONNECT WITH ME:
🌟 Website: https://www.clauslauter.com/
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
